HOOQ

Singapore telecom operator Singtel which launched its video streaming service HOOQ in India in May, has added over 1,000 Shemaroo video titles on its platform. Shemaroo will provide movies across genres and languages and will include films, TV shows and fitness videos like Hunterrr, The Dirty Picture, Ishqiya, Don, Shilpa’s Yoga and Bipasha’s Fit & Fabulous.

Users of HOOQ will be able to access these titles from internet connected (duh) phones, tablets and computers. Jai Maroo, Director of Shemaroo Entertainment said that content consumption was likely to increase with increasing number of devices, which will “catalyse consumers’ shift towards premium paid services and thus will ultimately benefit content owners like us.”

Last month, the company expanded its catalog to include movies from Bollywood production house Yash Raj Films. Some of the movies from Yash Raj Films included iconic classics such as Kaala Patthar, Kabhi Kabhi and Silsila along with other movies like Rocket Singh – Salesman of the Year and Kabul Express.

At Rs 199, HOOQ users get unlimited access to content across 5 devices where 2 devices can be used simultaneously. The service was apparently built keeping low bandwidth and speeds in mind for uninterrupted service. HOOQ will concentrate on metros initially and expand to Tier I and Tier II towns going forward.

HOOQ currently claims to have a content library of over 30,000 hours. At its launch, HOOQ had a catalogue of over 10,000 movies and TV series from Sony and Warner Brothers. It also offers regional content from India, China, Thailand, Philippines, Indonesia, Korea and Japan.

Singtel had mentioned previously that HOOQ would use Singtel Group’s carrier billing capabilities. In India, the carrier billing facility would be provided by Airtel, in which Singtel owns a 32.34% stake. The service can be paid for through credit cards, debit cards, net banking and Paytm wallets.

Competition:

– Last month, digital entertainment company Hungama launched HungamaPlay, an application for streaming SD and HD movies on iOS and Android. The company claimed that the app would feature over 6,500 movies from Bollywood, Hollywood and in regional Indian languages like Telugu, Tamil, Marathi, Oriya, Bhojpuri, Gujarati, Kannada, Bengali and Punjabi.

– Star India launched a video streaming service in beta called Hotstar in January this year. Hotstar seems to include all of Star India’s television and sports offerings along with Bollywood and regional movies from other studios.

– Other video & movie streaming services available in India include Singapore-based Spuul, Times Internet’s BoxTV, Zee Entertainment Enterprises’ DittoTV, and Reliance Group’s BigFlix, Wynk movies and NexGTV.  

Also read:

“If someone is giving me everything for free, they’re not even testing if I am willing to pay”- Nickhil Jakatdar, Vuclip

“Once consumers get turned off, it’s hard to get them back to the table” – Nickhil Jakatdar, Vuclip

Image Credit: Flickr user Isriya Paireepairit