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The lowdown on Google’s “Alphabet” restructuring; Sundar Pichai now CEO of Google

First up: this is not a joke. Google is now becoming a part of a holding company called Alphabet, which will have Larry Page as CEO and Sergey Brin as President. Sundar Pichai will now be the CEO of Google. Both Microsoft and Google now have Indian-born CEOs. Eric Schmidt will become Executive Chairman of Alphabet. Pichai joined Google in 2004, and, prior to his current role, served as Google’s SVP of Android, Chrome and Apps.  Sundar has a B.Tech. (Hons.) from the Indian Institute of Technology Kharagpur, a M.S. from Stanford University, and an MBA from The Wharton School of the University of Pennsylvania. Read a Q&A with Pichai when he was in India last year, where he talks about developing for mobile, Voice & Google Now, standardization of Android The lowdown 1. Why is this happening? a. Addressing possible future anti-trust issues: Google is a conglomerate and its scale is such that it is involved in many projects which are leading in their own segment (Search, Maps, YouTube, Chrome, Android), some of which are facing anti-trust challenges: there was always search, and now Android is also being investigated in the European Union. While at present these businesses will remain a part of Google, in case there is any anti-trust action pushing for the split of Google into separate companies, it will allow Alphabet to neatly fit these businesses under the Alphabet umbrella as independent businesses, and even say that that was always a part of the plan. Note that there are potential anti-trust issues being investigated with…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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