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Funding roundup: RainCan, AgroStar, Betaout, ToneTag & more

RainCan raises seed funding of $100,000 Pune-based RainCan has raised $100,000 in a round of seed funding from angel investor Ajeet Khurana and other unnamed individuals, reports Vccircle. The subscription-based egrocery will use the funds to acquire customers and improve its infrastructure. Founded earlier this year by Munendra Singh and Abhijeet Kumar, the startup already claims to deliver 100 orders a day. As of now, the platform serves in Pune only and claims to offer 4,000 items in categories like staples and daily care. *** AgroStar secures $3.6 million from IDG Ventures and Aavishkaar Pune-based AgroStar, an mcommerce platform for farmers, has raised $3.6 million in a round of funding from IDG Ventures India and existing investor Aavishkaar Venture Management, reports Vccircle. Founded in 2013 by Shardul Sheth and Sitanshu Sheth, the platform lets farmers buy items and services like seeds, crop nutrition, crop rotation and agri-hardware products by giving a missed call. The company currently operates in Maharashtra, Madhya Pradesh, Rajasthan and Gujarat and counts Snapdeal founders Rohit Bansal and Kunal Bahl as early stage investors. *** Betaout raises $500,000 from individual investors Betaout, a behavioural marketing platform, has raised $500,000 in a round of funding from individual investors in the US and India. This includes Amit Ranhan, Ankur Warikoo, Ashish Kashyap, Kunal Bahl,Vaibhav Kakkar & Vijay Shekhar Sharma. Launched in April 2015, the platform lets online businesses use real time user data, to increase conversions through email engagement, on-site engagement, live-chat, sms and other channels. As of now,…

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