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Funding roundup: RainCan, AgroStar, Betaout, ToneTag & more

RainCan raises seed funding of $100,000


Pune-based RainCan has raised $100,000 in a round of seed funding from angel investor Ajeet Khurana and other unnamed individuals, reports Vccircle. The subscription-based egrocery will use the funds to acquire customers and improve its infrastructure. Founded earlier this year by Munendra Singh and Abhijeet Kumar, the startup already claims to deliver 100 orders a day. As of now, the platform serves in Pune only and claims to offer 4,000 items in categories like staples and daily care.

AgroStar secures $3.6 million from IDG Ventures and Aavishkaar

Pune-based AgroStar, an mcommerce platform for farmers, has raised $3.6 million in a round of funding from IDG Ventures India and existing investor Aavishkaar Venture Management, reports Vccircle. Founded in 2013 by Shardul Sheth and Sitanshu Sheth, the platform lets farmers buy items and services like seeds, crop nutrition, crop rotation and agri-hardware products by giving a missed call. The company currently operates in Maharashtra, Madhya Pradesh, Rajasthan and Gujarat and counts Snapdeal founders Rohit Bansal and Kunal Bahl as early stage investors.

Betaout raises $500,000 from individual investors

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Betaout, a behavioural marketing platform, has raised $500,000 in a round of funding from individual investors in the US and India. This includes Amit Ranhan, Ankur Warikoo, Ashish Kashyap, Kunal Bahl,Vaibhav Kakkar & Vijay Shekhar Sharma. Launched in April 2015, the platform lets online businesses use real time user data, to increase conversions through email engagement, on-site engagement, live-chat, sms and other channels. As of now, the platform claims to serve a few e commerce companies in Southeast Asia, although it did not mention their names.

ToneTag raises $1 million from Reliance Capital’s Venture fund arm


ToneTag, an offline proximity based mobile payment startup, has raised $1 million in a round of funding from Reliance Capital’s Venture fund arm. Founded in 2013 by Kumar Abhishek and Vivek Kumar Singh, ToneTag enable contactless payments by integrating its software development kit with both, merchants and customers. The platform uses either sound or NFC tags to communicate transactions. According to ToneTag, unlike QR codes that are hardware dependent, its technology will work on all mobile devices including feature phones.

MassBlurb secures undisclosed amount from angel investors


Mumbai-based MassBlurb has raised an undisclosed amount of funding from various angel investors including individual investors from Mumbai Angels and LetsVenture, reports Vccircle. The platform will use the funding for product development and expansion to foreign markets in the next six months. As of now, MassBlurm claims to provide its suite of digital marketing solutions to over 200 restaurants in India and aims to reach 1,000 restaurants by the end of this year. The platform recently signed up with chains like Chaayos, The Beer Cafe and Impresario Group etc.

Sheroes raises an undisclosed amount from various investors

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Sheroes.in, a jobs and career community portal for women, has raised an undisclosed amount of funding from Quintillion Media, 500 Startups and a group of individual investors including Vijay Shekhar Sharma, Rajan Anandan, Binny Bansal, Mekin Maheshwari, Girish Mathrubhootham and Indus Khaitan. The platform will use the funding to scale the initiative. Sheroes currently lists work from home jobs, corporate roles, part time jobs, and other entrepreneurial options for women. The platform also claims to offer mentorship, career resources and other career content including career advice.

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