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Flipkart drags Nikon to court for issuing an advisory for buying on ecommerce sites

Ecommerce player Flipkart has filed a case against Nikon India in the Karnataka High Court for issuing an advisory on its website which was cautioning customers from buying products on its marketplace and rival Snapdeal, reports the Economic Times.  The report adds that Nikon India was carrying the advisory since June 16 and said that ecommerce websites "like Flipkart, Snapdeal are not our authorised partner/dealer" and cautioned consumers to "check the warranty entitlements while buying from online portals." The case was filed earlier on August 3 and the next hearing is slated on August 21. "We are selling the same product and therefore, we are asking the high court to restrain Nikon from publishing the statement on their website," ET's report read further. At the time of writing this report, Nikon India seems to have taken down the advisory from their website. However, an earlier advisory dated June 16, 2014 is still up which says that "“e-commerce websites like Flipkart (Flipkart Internet Private Ltd, WS Retail Service Pvt. Ltd), Snapdeal (Jasper Infotech Private Limited) are not our authorized partner/dealer in India for Nikon products, we advise you to check the warranty entitlements while buying from online portals.”  Note that Nikon India in September 2013 had issued a similar statement. It's worth remembering that Flipkart and Snapdeal are not partners or dealers but are marketplaces where sellers use their platforms to sell products to consumers. It does not matter whether the marketplace was an authorised partner for Nikon products when the seller could be authorised or unauthorised.…

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