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Flipkart drags Nikon to court for issuing an advisory for buying on ecommerce sites


Ecommerce player Flipkart has filed a case against Nikon India in the Karnataka High Court for issuing an advisory on its website which was cautioning customers from buying products on its marketplace and rival Snapdeal, reports the Economic Times.  The report adds that Nikon India was carrying the advisory since June 16 and said that ecommerce websites “like Flipkart, Snapdeal are not our authorised partner/dealer” and cautioned consumers to “check the warranty entitlements while buying from online portals.”

The case was filed earlier on August 3 and the next hearing is slated on August 21. “We are selling the same product and therefore, we are asking the high court to restrain Nikon from publishing the statement on their website,” ET’s report read further.

At the time of writing this report, Nikon India seems to have taken down the advisory from their website. However, an earlier advisory dated June 16, 2014 is still up which says that ““e-commerce websites like Flipkart (Flipkart Internet Private Ltd, WS Retail Service Pvt. Ltd), Snapdeal (Jasper Infotech Private Limited) are not our authorized partner/dealer in India for Nikon products, we advise you to check the warranty entitlements while buying from online portals.”  Note that Nikon India in September 2013 had issued a similar statement.

It’s worth remembering that Flipkart and Snapdeal are not partners or dealers but are marketplaces where sellers use their platforms to sell products to consumers. It does not matter whether the marketplace was an authorised partner for Nikon products when the seller could be authorised or unauthorised.

Other advisories

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– Earlier in May, electronics manufacturer LG had issued an advisory stating that the company would not be able to guarantee the originality of products on 3rd party websites. Daikin, Haier and Videocon were also discouraging customers from purchasing electronics items such as TVs, washing machines, microwave ovens, fridges and ACs online (through ecommerce websites) since they might have to pay for installation, after sales service and repairs even when the product is under warranty

– In February last year, Lenovo and Toshiba had warned people against buying its products via e-commerce websites such as Flipkart, Amazon and Snapdeal, by stating that they were not authorised resellers. Flipkart had responded that customers buying Lenovo products would always get genuine products with warranty and other services, while Amazon had said that it was a neutral marketplace and did not determine prices. Amazon added that sellers were contractually obliged to list genuine products with manufacturer warranty across all brands. It said that it extended 100% customer protection with Amazon’s A-to-Z Guarantee for all products bought on Amazon.in.

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