Update: A follow up post, with Flipkart's response, here. Update: While we're discussing trademark infringement, Ebay had begun proceedings for trademark infringement against Foodiebay, which was later rebranded as Zomato. A copy of the filing here, via TechCorpLegal. Update: Sachin Bhatia, co-founder of TrulyMadly and MakeMyTrip, and former CMO of MakeMyTrip reminds us of when the Tata Group took OkTataByeBye away from MakeMyTrip. Details of that case here. Update: Prashant Singh, Founder of Shifu, points us towards the case of FedExFurniture.com, where FedEx used the DMCA to get an ISP to take down a site which featured furniture made from FedEx boxes. Earlier: Technology journalist Amit Bhawani, the Editor in Chief of tech sites like PhoneRadar.com, AndroidAdvices.com and GizmoReport.com, as well as the YouTube channel PhoneRadar, received an elaborate legal notice from Flipkart for using their logo in a poll that Bhawani was running on a URL named AmazonVsFlipkart.com. Apart from trademark violation, Flipkart has also alleged cybersquatting, given that the name flipkart is mentioned in the URL, and given Bhawani seven days to: stop using the Flipkart logo, stop using 'flipkart' in the domain name AmazonVsFlipkart.com, and remove all marks 'identical or deceptively similar' to Flipkart's trademark. This is a particularly problematic development: Bhawani has taken the website down following the legal notice, and it's not lost on us that this can have a chilling effect on the usage of names and trademarks in polls, and possibly news and works of parody. We've used the Flipkart logo on MediaNama several times in the past,…
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