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Delhi based GoodToGo launches with round the clock delivery


Delhi based GoodToGo has launched a 24 hour online grocery delivery store called GoodToGo Store. The company has plans of expanding to other metros and Tier II cities soon. The store claims to have over 8,000 products listed on its platform. Available on the web and on Android, the store offers free delivery above Rs 250 in select parts of Delhi.

The store claims to have an express delivery time of 2 hours and houses bakery items, condiments and sauces, groceries, world cuisine items, dairy items, snacks, beverages, pet care, baby care, poultry and meat items, groceries, confectioneries and seasonings.

The web interface does not seem to be complete as yet since the apparent discounts and the original price of the products is the same. There’s some trouble in adding items to the cart on pop up.

goodtogostore (1)

Available on Android, the company offers 24 hour delivery and claims that although it buys items from various grocery stores, it stocks them in its own warehouse for ensuring product quality and timely supply. According to the company, its stocks undergo quality checks and hygiene and packing standards. GoodToGo was founded by Angad Singh last year.

The e-grocery delivery boom

The expansion of online grocery delivery companies has not just been rampant, the segment is also seeing a spurt in the investments being pumped in. Earlier this week, Bangalore-based online grocery store BigBasket raised $50 million in a round of funding led by Bessemer Venture Partners at a $400 million valuation. The startup has appointed Citigroup to help raise an additional $150 million from a new set of investors.

– Last month, ANI Technologies, which operates the online cab booking service Ola, launched a standalone Android app for hyperlocal groceries delivery called Ola Store. The service debuted in Bangalore and at launch, claimed to list over 12,000 products in 13 categories.

– In May, local search listing platform AskMe acquired the online grocery marketplace Bestatlowest.com for and undisclosed amount.

– In April, Gurgaon-based hyperlocal grocery service PepperTap raised Series A funding worth $10 million from SAIF Partners and Sequoia Capital to be used towards expansion to more cities including Bangalore, Pune, Mumbai and Hyderabad by the end of this year.

– In the same month, hyperlocal delivery service provider Grofers raised funding worth $35 million led by existing investor Tiger Global Management and participation from Sequoia Capital India. The funds would go towards expansion across categories and geographies. It acquired mobile grocery startup My Green Box in the same month.

– Online grocery delivery portal ZopNow raised $10 million in a round of funding led by Dragoneer Investment Group, with participation from existing investors Accel Partners, Times Internet* and Qualcomm Ventures. The platform planned to use the funds to expand to 15 cities, invest in technology and hiring.

– Godrej Group’s premium food products retailer Nature’s Basket had acquired Mumbai-based online grocery store Ekstop.com in February this year, and later integrated it into Nature’s Basket’s online store.

– Other players in this space include FreshWorld, LocalBanya, Amazon India’s KiranaNow, PepperTap, Delyver.com, BigBasket and SRSGrocery.com.

Image Credit: Flickr user Dan4th Nicholas


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