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CEOs of acquired cos AdIQuity and Appiterate quit Flipkart

Anurag Dod & Tanuj Mendiratta
Anurag Dod & Tanuj Mendiratta

Anurag Dod & Tanuj Mendiratta

The CEO of two startups acquired by Flipkart have quit less than six months after the deals were made, reports LiveMint. Anurag Dod, head of ad tech firm AdIQuity Technologies and Tanuj Mendiratta, head of mobile marketing firm Appiterate have left the company.

In March, we had first reported that Flipkart bought mobile advertising firm AdIQuity for an undisclosed amount. The company had said then that the move would help it foray into advertising. Subsequently, the ecommerce giant acquired Appiterate the next month, with the goal of strengthening its mobile technology platform. As of now, other employees of these startups continue to work at Flipkart, although the CEOs have quit. According to the LiveMint report, Vaibhav Gupta, senior vice-president of finance, is also on sabbatical for an unspecified period of time.

We first reported last week that Ravi Vora, CEO of Strategic Brands at Flipkart, had quit after a little over four years at the company. The current two exits are the fifth among senior executives leaving Flipkart in recent times, given that its CTO Amod Malviya moved to an advisory role (so not exactly quit, but not really operationally involved) and Engineering head Sameer Nigam had quit last month.

In an email to Flipkart employees, Mukesh Bansal, CEO of the commerce division, said that Nigam was moving from the company to start an entrepreneurial venture in the technology space and that Malviya was moving to an advisory role. It’s worth noting that in April, Flipkart appointed former senior director of engineering at Google Peeyush Ranjan as its head of engineering. Ranjan and Flipkart’s new chief product officer Punit Soni report to Mukesh Bansal.

Flipkart’s top-level appointments

– In April, Flipkart had appointed former Yahoo India R&D Head Hari Vasudev as senior VP of engineering, IT & analytics for Flipkart’s Supply Chain team. At the same time, Hathway Cable & Datacom’s president (digital platforms) Anand KV was appointed as senior VP of customer experience (commerce platform), and txtWeb co-founder Manish Maheshwari as VP and head of seller ecosystem.

– In March, McKinsey’s Saikiran Krishnamurthy was appointed as COO of Commerce Division.

– In June, Flipkart appointed Ravi Garikipati as ‘Entrepreneur in Residence’. Flipkart said that this was a newly created position in the company and Garikipati will be working closely with top management including Sachin, Binny and Mukesh Bansal on new and high impact business projects.

– The company had also appointed Tata Communications Global CFO Sanjay Baweja as its CFO, former CEO of Calvin Klein India Rishi Vasudev as its VP of fashion (retail), and Parameswaran Balakrishnan as its VP of HR for supply chain, last year.


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