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DishTV and Hungama launch music service Music Active


DTH operator DishTV has tied up with Hungama to launch a music service called Music Active. The service will feature music across genres such as Bollywood (it’s a genre, right?), devotional, Western, pop and old Bollywood, along with international hits and classics, ghazals, Bhojpuri, Kannada, Tamil and Carnatic music. The company did not reveal the nature of the partnership with Hungama.

Dish TV claims that the service will be completely ad free and be available at an introductory price of Rs 35 till the end of October and Rs 45 from 1 November. Users can give a missed call to this number 18002700096 to activate the service. Note that you need to be a registered user on Dish TV. If not, the missed call generates an SMS through which you can register. The service will also be available on DishTV on channel 671.

VOD platform DishFlix
Earlier this month, Dish TV launched a new video-on-demand (VOD) service called DishFlix which will allow users to watch ad-free movies. The service will not require an Internet connection and movies will be beamed to DishTV’s set top boxes via satellite. Customers will have to buy separate DishFlix hardware for Rs 5,990, and this service would have a monthly subscription of Rs 100 for content. DishFlix box will come preloaded with 50 movies. Out of these, 15 movies will be refreshed every month on FIFO (First in First Out) basis so that the viewable movie library is always updated.

Financials and subscriber base
For the quarter ended June 30, Dish TV reported an addition 0.39 million net subscribers, a shade below the 0.40 million additions in the preceding quarter, but above the 0.33 million net additions in the same quarter last year. This takes up Dish TV’s total number of subscribers to 13.3 million. Note that DishTV, which is a part of the Zee Group, has over 400 channels on its platform, including 21 audio channels and claims to have 13.5 million subscribers.

Operating revenue was at Rs 736.7 crore for the quarter, up 19.2% from Rs 618 crore in the same quarter last year, and up 0.9% from Rs 729.9 crore in the preceding. The net profit was at Rs 54.2 crore for the quarter, a huge improvement from Rs 34.9 crore in the previous quarter and Rs 15 crore loss in the same quarter last year.

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Joint venture with Siti Cable
Dish TV recently formed a content negotiating joint venture (JV) called ‘Comnet’ with its group company and multi system operator, Siti Cable Network Limited. Both Dish TV and Siti Cable are equal partners in the JV and will hold joint discussions with broadcasters post which separate direct contracts between the broadcaster and distribution platform will be signed.

Image Credit: Flickr user Jesse Kruger

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