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India’s largest DTH operator, Dish TV, has launched a new video-on-demand (VOD) service called DishFlix which will allow users to watch ad-free movies, reports Television Post. The service will not require an Internet connection and movies will be beamed to DishTV’s set top boxes via satellite.

Note that customers will have to buy separate DishFlix hardware for Rs 5990 and has a monthly subscription of Rs 100 for content. DishFlix box will come preloaded with 50 movies. Out of these, 15 movies will be refreshed every month on FIFO (First in First Out) basis so that the viewable movie library is always updated.

Indiantelevision.com reports that at launch the ratio of Hindi and English film on the service would be 70:30, other language films would be brought in at a later stage.

Note in April this year, Dish TV recently transferred its non-core business (including set-top boxes, dish antenna and related services) to its wholly owned subsidiary Dish Infra Services Private Limited (formerly known as Xingmedia Distribution Private Limited). It is unclear whether the VOD service will come under the Dish Infra Services subsidiary.

Financials and subscriber base: For the quarter ended June 30, Dish TV had reported an addition 0.39 million net subscribers a shade below the 0.40 million additions in the preceding quarter, but above the 0.33 million net additions in the same quarter last year. This takes up Dish TV’s total number of subscribers to 13.3 million.

Operating revenue was at Rs 736.7 crore for the quarter, up 19.2% from Rs 618 crore in the same quarter last year, and up 0.9% from Rs 729.9 crore in the preceding. The net profit was at Rs 54.2 crore for the quarter, a huge improvement from Rs 34.9 crore in the previous quarter and Rs 15 crore loss in the same quarter last year.

Joint venture with Siti Cable: Dish TV recently formed a content negotiating joint venture (JV) called ‘Comnet’ with its group company and multi system operator, Siti Cable Network Limited. Both Dish TV and Siti Cable are equal partners in the JV and will hold joint discussions with broadcasters post which separate direct contracts between the broadcaster and distribution platform will be signed.