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Digest: Voonik acquihire, Vuclip partnership, Uber expansion & more

Voonik acqui-hires TrialKart

Online stylist-curated fashion store Voonik has acqui-hired the mobile platform for providing virtual dressing room experience, TrialKart. With this acquisition, TrialKart’s team will also be responsible for building a new division at Voonik called ‘Image Intelligence’.

TrialKart’s app lets users choose any listed product and click on the ‘Try’ option to visualise how the piece of clothing or accessory would look on them. Users can also zoom in, adjust and reorient the product to get a better picture. Note that, Voonik previously raised $5 million in Series A round of funding from Sequoia Capital and Seedfund. As of now, the platform provides apparels, accessories, beauty products and footwear of multiple stores in  a single checkout. The company claims to have touched over 1 million downloads, and on an average registered close to 2,500 purchases daily from 1,500 unique customers.


Vuclip partners with WWE for wrestling clips


Mobile VOD company Vuclip has entered into a partnership with World Wrestling Entertainment (WWE), reports Indiaprwire. The partnership will enable Vuclip to offer WWE clips in India, Middle East, Africa and South East Asia. This includes match highlights, old matches and WWE countdown.

In January this year, Vuclip had also partnered with the Indonesian telecommunication provider Indosat to offer mobile Video-On-Demand services to Indosat’s 54 million plus subscribers. This partnership would bring content from various partners like MNC Group, Kompas TV, Viva, Kapanlagi, Masak TV and Malesbanget.com to its subscribers. Vuclip currently offers it video on demand services in India, Malaysia, UAE, Egypt and Thailand through partnerships with telecom carriers in these countries. The company claims to have over 5 million subscribers, and partnerships with over 200 studios around the world, with content in 20 different languages.


Uber launches in four more cities in India


Uber has launched in four more cities, namely, Guwahati, Nashik, Thiruvananthapuram and Vadodara, it reported through a blog post. With this expansion, the company is now available in 22 Indian cities. Note that just last month Uber expanded to seven more cities in India, namely – Bhubaneswar, Coimbatore, Indore, Mysore, Nagpur, Surat and Visakhapatnam.

In May, Uber started testing out cash payments in Hyderabad. The company had also launched an on-demand auto rickshaw service called uberAUTO on its platform in Delhi, which would allow users to book auto rickshaw rides in the city. Hired autos would ply at government approved metered fare and users would have to be pay for the trip in cash at the end of the ride.


Google to integrate tweets in desktop search results

Google, which started integrating tweets into its search results on smartphones in May, has extended its partnership with Twitter to include tweets in desktop results as well, reports the Times of India. Google had reportedly signed a deal with Twitter in February this year, which would give Google access to Twitter’s tweets. They also apparently had a similar deal four years ago, which ended in 2011.

In May, Google also began displaying info on Google Now cards from third party apps like RunKeeper, Jawbone, Feedly and 67 other apps. After Google started adding third party Android apps to Google Now cards in January, it has expanded the number of apps, which now totals to 110. It is unclear how much personal information is being accessed by Google through the new feature, since Google Now can access and analyse users’ third party info too.


Swiggy expands its services to Pune and Kolkata


Online food ordering and delivery startup Swiggy has expanded its operations to Pune and Kolkata, and now caters in a total of seven cities including Mumbai, Bangalore, Hyderabad, Gurgaon and Delhi. The startup mentions that it currently has partnerships with over 1500 restaurants in these cities.

Note that in June this year, Swiggy raised Series B funding worth $16.5 million led by Norwest Venture Partners, with participation from existing investors SAIF Partners and Accel Partners and an undisclosed entity. In April this year, the Bangalore-based service had raised another $2.5 million from VC firm Accel Partners and SAIF Partners. Founded in August 2014 by Sriharsha Majety, Rahul Jaimini and Nandan Reddy, Swiggy employs its own delivery personnel that uses an app powered by an algorithm on their smartphones to check for delivery routes.


Lybrate ties up with Indian Medical Association


Doctor directory and clinic management system Lybrate has tied up with the Indian Medical Association, to educate doctors under its fold on how to incorporate technology in their practice, for communicating with patients and to increase outreach. Under this partnership, Lybrate will provide coaching to the doctors over the next year.

Last month, Lybrate raised $10.2 million in a series A round of funding from Tiger Global Management, Ratan Tata and existing investor Nexus Venture Partners.  The company had previously raised $1.23 million in funding from Nexus Venture Partners in August last year. Founded in 2013 by Saurabh Arora and Rahul Narang, the service is free for patients, and lets them identify doctors based on specialty and location.


Oh and also: Faasos is now app only.

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