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Cleartrip launches mobile marketplace for theme based activities


Online travel agent Cleartrip has launched Cleartrip Activities, a mobile marketplace-like model where it lists curated collection of over 2,000 activities and things to do in 30 cities including metros and tourist destinations, through which users can browse and book. It claims to have 150 themes like culinary classes, food walks, bike rentals, yachting, go karting photography trails and the like within and outside the city.

Cleartrip told MediaNama that it verifies all the listings of activities on its Activities platform, which is currently available only on the app. Service providers can list their activities for free and Cleartrip claims that while verifying the listing, it looks for parameters like authenticity, value for money and a differentiation from regular tours and activities.

Choose from current location or other locations
These activities can be discovered and booked through its Android and iOS apps and start at Rs 200. The app shows activities near your location (city), but also lists other cities and destinations. After selecting an activity (there are multiple in a theme), it lists the time, duration of trip and who the activity is suited for (couples, groups and individuals), with pricing and food details and pick up points.

It also lists the organiser and provides pictures of the trip. There, you can also add the trip to your wishlist or share it. Cleartrip claims that it supports credit cards, debit cards, net banking and third party wallets and has tie ups in over 40 cities with 1,000 service providers and over 4 million customers. On its website, it also allows service providers to sign up as well.  

Previous Cleartrip developments:

45% of hotel transactions on Cleartrip were mobile
Late last month, we reported that almost 45% of hotel transactions on Cleartrip this quarter came via mobile phones, from data shared on its Q1 2015 performance. 60% of the room nights booked on the platform came from its website, while 40% of it came from mobiles and tablets. Cleartrip did not share its overall transactional data for the quarter this time instead choosing to share only hotel accommodation data.

Partial pay feature for reserving tickets
In June, Cleartrip launched a partial pay feature that let users pay only the cancellation fee upfront for pre-reserving their tickets. Users then needed to pay the remaining amount 4-5 days before the journey commenced, else the ticket would be considered cancelled and the deposited fee would be charged.

53% traffic and 40% transactions from mobile
In April, the company said that 53% of Cleartrip’s overall traffic and 40% of all transactions on the platform came from mobile. Overall, the platform saw a 26% growth in quarter-on-quarter (QoQ) traffic, and a 31% growth in air + hotel transactions during the same time period. Note that despite half of its traffic coming from mobile, Cleartrip made it clear that it would continue operating its desktop and mobile websites.

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    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ