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Cheetah Mobile to launch ad tech platform in India

Cheetah Mobile

Chinese mobile apps developer Cheetah Mobile is launching an ad tech platform in India, reports the Economic Times. The platform, which will be launching in September, counts Flipkart, Uber, Amazon, and Booking.com as its global clients. The company also says it has partnered with Facebook, Google and Tencent to enhance its monetization capabilities.

The ad platform provides services such as strategic targeting, marketing and technical support. It also provides daily reporting and results analysis to clients.

The Cheetah Ad platfrom was launched in June this year and at the time Cheetah Mobile’s mobile applications and its media ad network worked together to reach audiences. Cheetah Mobile had mentioned that it had 443.6 million monthly active users on its apps. Some of its most popular apps include  Clean Master, CM Security, Battery Doctor and Photo Grid. The Economic Times report also added that India accounts for 9% of its monthly active users.

Other developments 

– Earlier this month, SVG Media bought the India business of Komli Media. Komli Media has around 100 people in Bangalore, Delhi, Chennai and Mumbai, and around 400-500 clients, and the acquisition would give SVG Media a reach of over 150 million Indian Internet users across screens.

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-Ad network Amagi also said it would launch a new managed playout service in September that helps broadcasters simplify video content preparation, management and delivery using its cloud platform. The company claims it will also help increase workflow efficiency, quality control and provide complete control of playouts to broadcasters.

– Mobile ad-tech firm Tyroo launched its Product Listing ads (PLA) which would be open to all app publishers and compete with Google and Facebook’s PLA. Tyroo’s PLA is an independent  native ad platform that allows app publishers and to deliver ads without compromising on a user’s app experience.

– InMobi tied up with Amazon India, Paytm and other marketplaces and launched Miip, its advertising discovery platform. The platform will be launched in its beta version soon with apps like Shopclues, Swiggy, Moneyview, Nestaway, Urban Ladder, Vozpop, Wooplr and Zimmber sporting its features. Miip essentially shows up as an animated green monkey on apps, suggesting users which products they can buy.

– In May, mobile marketing and advertising firm Vserv launched a new commerce solution for telecom and DTH operators where users can now buy data, voice and segmented channel packs through advertisements and complete transactions for the services.

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