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Apple Music has 11M users; are they iOS only?

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Apple Music, Apple’s music streaming and download service, claims to have 11 million trial members signed up since its launch in June, according to a USA Today report. Eddy Cue, Apple’s SVP of Internet software & services, reportedly told USA Today that out of its 11 million members, 2 million had opted for the $14.99 family plan, which allows access for up to 6 people.

Apple claims that music downloads account for two thirds of its music revenue. The report also added that Apple is planning to roll out a ‘broad’ marketing campaign across billboards, TV and radio towards the end of the 3 month free trial period.

iOS users only?

A TheNextWeb report, however, stated that this figure was only accounting for iPhone owners. An Engadget report stated that this number was for iOS 8.4 and included iPhones and iPads. A Fortune report stated that 11 million Apple Music-installed user base was only 2% of Apple’s 500 million iPhones.

India and rest of the world launch

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In early July, Apple Music launched in India and other countries, to be be available on iOS devices, Macs and Windows PCs at Rs 120 per month for individuals and Rs 190 per month for families, after a 3 month free trial. At launch, we reported that Apple Music had 30 million songs in its library, would be available from 30th June 2015, and cost $10 a month. The service will roll out for Android users later this year, Apple said.

Apple’s earnings

Apple reported Asia Pacific region revenues of $2.95 billion for the quarter ended July 2015, registering a modest 26% growth from $2.34 billion in the same quarter last year. Note that these revenues do not include Greater China (China, Hong Kong and Taiwan) and Japan region. These are reported separately.

The region accounted for 5.95% of Apple’s overall revenues at $49.6 billion for the quarter, up 33% year-on-year (YoY). In comparison, Asia Pacific had accounted for 6.25% of Apple’s revenues in the same quarter last year and had accounted for 7.2% of the company’s revenues in the previous quarter.

Services revenues: Apple generated $5.02 billion revenues from services sales during the quarter, up 12% from $4.48 billion revenue in the same quarter last year. These revenues includes sales revenues from the iTunes Store, the App Store, the Mac App Store, the iBookstore, and revenue from sales of AppleCare, licensing and other services.

Competition

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– A CNET report stated that music streaming service Spotify, which competes with Apple Music internationally, had 75 million active users as of this year, up from 60 million active users and 15 million paid users from the end of 2014, while Pandora claimed around 80 million users.

– In India, the service competes with Gaana, which claims to have a library of 10 million songs and over 12 million registered users as of June.

– Rdio launched in India this January, while Guvera claimed to have over three million users in India and a global user base of 10 million.

– In February, Bharti Airtel’s music streaming application Wynk said that it hadcrossed five million downloads since its launch in September.

– In May, digital entertainment company Hungama claims to have crossed 50 million monthly active users (MAUs) worldwide across its service.

Also read: 

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Apple WWDC lowdown: iOS 9, Siri updates, open source Swift & more

Apple iPhone sales up 46% to 74.5M in Q1-FY15; Net profit at record $18Bn

Image Credit: Flickr user Photo Giddy

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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