Ecommerce platform Amazon India has entered into a partnership with Surpluss.in to sell refurbished smartphones by Samsung and Xiaomi on its platform. The company mentions it will soon add refurbished smartphones from brands like Apple, One Plus, Lava and Motorola.
As of now, Surpluss is selling around 25 refurbished Samsung smartphones and one Xiaomi Mi3 smartphone on Amazon. According to the company, it has already received over 150 orders from the platform. Interestingly, some other sellers are also selling refurbished devices on Amazon including the iPhone and some Sony devices.
On its own website, Surpluss sells various unboxed, refurbished, overstocked and new products. This includes various mobiles, tablets, laptops, home appliances, audio/video players, lifestyle items like clothes and wallets, and home decor items like cushion covers and handcrafted bottles. The platform also sells pet supplies like dog food etc.
Refurbished goods on Junglee: In April, Amazon India’s e-commerce & price comparison portal Junglee, started selling unboxed, factory seconds, refurbished and surplus electronic products such as mobile phones & tablets, cameras, TVs, refrigerators, and washing machines among others on its platform. The platform had added e-commerce marketplace for unboxed and refurbished products Overcart.com and Lightbox-backed GreenDust.com as Sellers on the platform. Interestingly, in April, Greendust also tied-up with Amazon to offer buyback and exchange options to users.
Earlier this year, Xiaomi had also held its own flash sale for unboxed & refurbished RedMi 1S smartphones on Overcart. Overcart co-founder Alex Souter had said then that the devices, priced at Rs 4,999 for unboxed ones and Rs 4,599 for refurbished ones, were sold within a few minutes.
MediaNama’s take: As we have mentioned before, India has thriving market for unboxed, pirated smartphones and consequently, this retail model should work well in the country, especially if there’s a warranty or return policy in place. It’s worth noting that refurbished products in any case come with a seller or a manufacturer warranty, so this really shouldn’t be an issue.
Other developments at Amazon:
– Last month, Amazon said that it would invest more than $100 million in the third quarter to produce original content for its subscription service Prime which allows users to stream movies, TV shows & music, and store photos.
– In June, Amazon.com said it would be extending its business loan programme to small sellers in India and seven other countries later this year. The Amazon Lending programme, which provides short-term working capital for sellers to expand their business, works on an invite basis only and is not open to all sellers.
– The same month, Amazon India launched advertising solutions for its website, allowing third party sellers to promote their products to consumers.
– In January, Amazon India said it would offer music and video streaming services later this year and had hired former Multi Screen Media executive Nitesh Kripalani to head its digital content business.