Ad network Amagi will launch a new managed playout service that helps broadcasters simplify video content preparation, management and delivery using its cloud platform. The company claims it will also help increase workflow efficiency, quality control and provide complete control of playouts to broadcasters. The platform will be launched at the IBC2015 in Amsterdam in September. The new platform will also let broadcasters manage assets and archives, traffic and scheduling and provide 24/7 monitoring. The platform creates a playlist based on content provided, post which the relevant content is pushed on to servers installed at various geographic regions. The servers then play the playlist for a 24x7 channel playout. Amagi claims its system can nearly halve the setup costs compared to traditional satellite/fibre broadcasting. Amagi also offers a geo-targeted advertising platform designed for TV broadcasters who air programmes outside the country of its origin, allowing them to replace ad breaks on satellite feeds with local ads. The company mentions that its satellite receiver can store ads and replace the watermarked ads locally based on a pre-determined playlist. The entire workflow can be managed remotely through a cloud interface. In India, Amagi works with broadcasters like Zee Network, TV18 group and Times Group among others. It claims to have tie ups with more than 2,000 advertisers, of which prominent ones include Hindustan Unilever, PepsiCo, P&G, ICICI Bank, Shoppers Stop, Wipro, Myntra and Lenskart among others. It also claims to work with over 30 of the country’s top 50 advertisers, to target their ads to specific…
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