Running and fitness app Runtastic has been acquired for $240 million by Adidas, the company announced in a blog post. The app will retain its entity within the Adidas Group and continue to operate from Linz (headquarters), Vienna and San Francisco. The company said that it is planning to add optimisations, content and a new app by the end of the year. Runtastic currently has 18 apps across Android, iOS, Windows Phone and Blackberry platforms, some of which are paid. It seems that the company is hiring across engineering, design and marketing despite its acquisition or hasn’t yet updated its career page. Adidas, in its press release, said that Runtastic had already established revenue and earnings streams, with a ‘robust momentum’ in the coming years. Axel Springer owned 50.1% in Runtastic GmbH. Other major shareholders included Dr Johann Hansmann and Runtastic’s founders Florian Gschwandtner, Alfred Luger, René Giretzlehner and Christian Kaar. Runtastic on Google Now In April, Google started displaying info on Google Now cards from apps like RunKeeper, Runtastic, Jawbone, Feedly and 67 other apps. After google started adding third party Android apps to Google Now cards in January, it has expanded the number of apps, which now totals to 110. The goal of the cards, including Google’s own, was to display time sensitive relevant information. Google Fit’s Adidas and Runtastic partnership In June last year, Google roped in fitness brands like Adidas which would be opening up data from its smart sensors to developers on Google Fit platform.…
