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More than half of YouTube’s watch time happens on mobile – Susan Wojcicki


In a keynote address in 2015’s VidCon, YouTube CEO Susan Wojcicki said more than half of YouTube’s watch time happens on mobile devices, reports MarketingLand.com. The report also has some statistics Wojcicki gave out about YouTube’s performance:

–  More than half of YouTube’s views come from mobile

– People watching YouTube per day is up 40% since last year. Wojcicki compared the period from March 2014 to March 2015.

–  More than 400 hours of content is now being uploaded every minute on the platform.

– Users who visit YouTube’s home page is up three times over last year. Wojcicki likened coming to the home page to switching on a television.

– YouTube watch time is now up over 60% year over year, the fastest growth rate seen in two years.

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– Watch time grew by over 60% year on year, the fastest growth rate in the past 2 years

– The number of advertisers running video ads is up more than 40% over last year.

– YouTube partner revenue is up 50% compared to last year.

– The top 100 channels in Google Preferred saw an over 70% increase in revenue over last year versus regular partners, which had a 50% rise.

YouTube mobile app redesigned 

Wojicicki also announced that YouTube has redesigned its mobile application and now has three new tabs on top: home, subscriptions and account. Home will display videos for general browsing based on the users interests and general trending topics. Subscriptions will show content from channels users have subscribed to and Account helps them in keeping up with their own YouTube creation and viewing activity.

The new look is available now on the Android application and for users accessing the site through the mobile web browser. iOS users will get the updated version soon. Users can also now watch full-screen vertical videos with just a single tap for the very first time. Read more about it here.

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YouTube Spaces to open in Mumbai

Wojcicki also announced that the company will be opening two more YouTube Spaces in 2016, as indicated by this report by 9to5Google. The new locations for YouTube Spaces that are going to open will be in Mumbai and Toronto. YouTube Spaces are physical places around the world where creators can attend workshops on how to improve their videos, take advantage of fully built studios with production lighting and equipment to film their own videos, or just hang out and mingle with other creators.

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