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Urban Ladder appoints Apurva Dalal as its CTO

apurva dalal

Bangalore-based online furniture store Urban Ladder has appointed Apurva Dalal as its chief technology officer, reports First Post. Dalal will help to ramp up the company’s technology platform. Dalal previously worked as the CTO of Komli Media for almost 3 years. According to the First Post report, he has also worked with Google, eBay and WebMD. A TOI report stated that the CTO position was newly created and that Urban Ladder, whose tech team is 50 people now, will hire 100 more in the next 6 months.

In January, the company had appointed Kartikeya Misra as its vice president (VP) and head of online product. In his new position Misra would be responsible of the overall online product roadmap, including strategy and execution, with the engineering team. His key focus areas would include, internal systems, mobile and storefront.

Urban Ladder had also appointed Manu Prasad as its Director of Brand Marketing, effective from November last year. Prasad would be responsible for the company’s brand marketing efforts on offline and online social media platforms.

In April this year, Urban Ladder secured an undisclosed amount of funding from Cambrian Ventures founding partners Anand Rajaraman and Venky Harinarayan, possibly in their personal capacity. In the same month, it had raised $50 million in a series C round of funding led by Sequoia Capital with participation from TR Capital and existing investors Steadview Capital, Kalaari Capital and SAIF Partners. The platform planned to use the funding for expanding to new cities, investing in technology and hiring. Ratan Tata had also invested an undisclosed amount in Urban Ladder in his personal capacity, in November last year.

Urban Ladder timeline:

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November 2014 – Urban Ladder acqui-hired the Delhi based startup BuyNBrag in November last year. Post the acquisition, team members of BuyNBrag joined Urban Ladder along with co-founder Prithvi Raj Tejavath who was appointed as the VP of Home Decor. BuyNBrag was an online marketplace for home decor and furniture products which offered products across various categories like modern and contemporary furniture, dining sets, home decor and gifts and collectibles among others.

In the same month, Urban Ladder launched an augmented reality app called Living Spaces. The app was then available for Android and iOS. Urban Ladder had first announced that it was working on Living Spaces as part of its UL Labs initiative in August last year.

July 2014 – $21 million raised from Hong Kong-based Steadview Capital, and existing investors SAIF Partners and Kalaari Capital.

November 2013 – $5 million raised from SAIF Partners and existing investor Kalaari Capital.

August 2012 – $1 million raised from IndoUS Venture Partners.

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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