Inbox identify + phone

Online directory service Truecaller has launched an Android messaging app called Truemessenger which claims to have an automated spam filter, for the Indian market. Truecaller said that it would roll this app out globally in the near future. Truecaller has also tied with EDM artist Avicii to create a message alert tone and soundtrack.

Needs to be set as default messaging app
Truemessenger will essentially do what Truecaller does for phone calls, it will identify the sender of the SMS through its claimed 150 million wide user base, especially for contacts outside a user’s phone book. However, it first needs to be set as the default messaging app in order to block spam and unsolicited messages.

For Medianama’s question about whether SMS sent through the Truemessenger app is charged or is free, the company said that standard SMS charges would apply on sending an SMS. It also added that the app would require a 3G/WiFi connection to detect unknown contacts.

Truemessenger is designed as an SMS app to replace the standard messaging app on your smartphone, with an automated spam filter. The app requires a 3G or WiFi connection in your phone to identify unknown contacts and thereby protecting you from unknown or spam messages. Standard SMS charges apply as per the telecom service provider guidelines.

Note that the app requires read and edit permissions of your SMSs other than receiving and sending SMSs. It can also read and modify contacts among other things.

It will auto detect spam numbers and send it to another inbox, adjacent to the main inbox, called the spam inbox. The app also claims to have a customised filtering option to block out what it calls ‘known spam keywords or number series’. However, an option to do so was not visible in the app at the time of writing this article. The app only needs a phone number to identify the users who message, and will let users block and filter spam messages.

Truecaller’s spam call blocking had gone down last year
In August last year, we’d reported that more than 50% of Truecaller’s 70 million registered user base was in India, translating to at least 35 million registered users in the country, up from 30 million in April last year. At that point, Truecaller’s vice president of growth and partnerships in Asia, Middle East & Africa Kari Krishnamurthy had said that the amount of spam calls blocked by Truecaller had gone down significantly from May to July last year. Krishnamurthy said that they were then blocking 1 million spam calls every day, of which 50% were from India. This was down from 2 million spam calls blocked in India alone back in April last year.

Cyanogen partnership
In May, OS-maker Cyanogen had partnered with Truecaller to make the caller ID and blocking service app as its default native dialer app. The platform would roll out this integration in future OTA updates for OnePlus One and YUREKA users, as well as integrate it in future smartphones that came preloaded with Cyanogen OS. The feature would also be integrated in upcoming versions of the OS and be available for all users across the globe.

Truecaller’s ~ $80 million funding
Truecaller secured $60 million in funding from Atomico, Kleiner Perkins Caufield & Byers (KPCB) and existing investor Sequoia Capital in October last year. Prior to this, Truecaller had raised $18.8 million investment from Sequoia Capital, Open Ocean, Truecaller Chairman Stefan Lennhammer, and an unnamed private investor, in February last year. The company had also raised $1.3 million from the Open Ocean in September 2012.