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“We transitioned from small arenas into bigger auditoriums because of YouTube success” – Tanmay Bhat, All India Bakchod

All India Bakchod‘s YouTube channel has over 1.2 million subscribers and has received over 103 million views (as of July 2015, including the Roast videos which were made private). In the third part of MediaNama’s three part interview with All India Bakchod, co-founder Tanmay Bhat speaks about making content for television, IP of their videos, relationship with Maker Studio, among others. (Read part 1 of the interview here, where Bhat spoke about how AIB produces and tests videos before releasing them online. In part 2, here, he spoke about working with brands, product placement, and integration of advertising) Television content MediaNama: When do you think you would make content for television? Is it something that you are looking to do? Why? Tanmay Bhat, AIB: There are two things. One is that, we don’t think that the kind of content that we are producing as of now is something will suit television. However, as and when we think of producing something for television, it would be for purposes of reach and if we think that the content that we are producing is suitable for more of a television audience. We got into digital because all four of us have written for television at some point and we wanted to break out of television. One of the reasons for moving onto digital were the constraints that we had on television. MediaNama: Why would you want to get out of television? Tanmay Bhat, AIB: Because what we were writing at that point of time was something that didn’t appeal to…

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