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Streaming services roundup: Hungama and Guvera


Hungama to live stream Ghazal music concert

Digital entertainment company Hungama will be live streaming the annual ‘Khazana – A Festival of Ghazals’ concert across its digital platforms on July 24 and 25. Audiences can view the concert on the Hungama music app in the Ghazal section and on Hungama.com The concert can also be viewed on Hungama’s official YouTube Channel, Daily Motion and on Tata Sky.

Singers such as Pankaj Udhas, Talat Aziz, Javed Ali, Shivani Vaswani will be performing on the first day. The second day will feature a children’s act by Aishani Banerjee, Rashi Harmalkar and Varenyam Pandya. Hungama also said that it will be launching  Sudeep Banerjee’s new album on its  digital properties during the concert.

It’s worth noting that the company had also tied up with VH1 Supersonic and rolled out exclusive content over its digital properties for the first quarter of 2015. The partnership included 30 club events and 30 college events till March 2015 and began with Vh1 Supersonic Goa Fest in December 2014.

In May, Hungama claimed to have crossed 50 million monthly active users (MAUs) worldwide across its service. It claims that its user base has expanded by more than 200% in the last 12 months and that 250 million users accessed its service over the last year.

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GuveraGuvera brings data saving feature to India

Australian music-streaming service Guvera said it will be bringing its data saving function to India and 20 other countries which will allow users to reduce their data consumption while streaming music, reports Indiantelevision.com.  Users will have access to its audio buffering technology, which will significantly reduce the data impact of playing the song again in the future. When users navigate through Guvera, they will see a green arrow next to songs after they have been streamed once. This arrow indicates that when streamed in the future, data will not be used.

In April, Guvera claimed that it had over three million users in India and a global user base of 10 million. Guvera is free and supported by advertisements, though users can also opt for the ad-free premium plan which cost Rs 199 per month. . Users can listen to curated playlists or create their own playlists. Guvera also allows users to create playlists based on mood, genre of music and personalities among others through the #Play service.

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