Ecommerce marketplace Snapdeal has launched Shopo, a zero commission mobile marketplace targeted at small and medium businesses (SMBs), which will combine chat and commerce on smartphones. Snapdeal claims that it will not take any fees and allow SMBs to list their products in a single step. Sellers can list products like bakery and grocery items, toys, collectibles, fashion and utility products. Sellers will be able to chat with their prospective customers and sell them products, taking into consideration the mode of transaction and delivery method. They will also be able to provide information, negotiate a price and arrange for pickup while closing transactions. Snapdeal says that it is targeting 1 million shops to get on its platform in the next year. It claims that with this platform, it is eliminating packaging norms, distribution logistics, inadequate resources at the problem of growth and reach. Snapdeal’s recent developments: - Last month, the online marketplace giant launched a special ecommerce zone at Dharamshala, in a partnership with the Himachal Pradesh government to enable small and medium sized business to go digital. - In May, Snapdeal acquired mobility solutions company Letsgomo Labs. It was not yet clear if Letsgomo would continue to operate independently or merge with Snapdeal. Founded by Manav Kamboj and Vikas Banga, Letsgomo consulted businesses regarding building mobile strategies, conceptualization of applications and mobile sites, as well as implementation and hosting. The Gurgaon-based company also worked with leading e-commerce companies to help them improve their mobile capabilities. - In the same…
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