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Shaadi’s CEO Anupam Mittal steps down; new CMO and CTO appointed

Matchmaking website Shaadi.com’s founder and CEO Anupam Mittal has stepped down from his role as CEO to focus on corporate development, acquisitions and international expansion, reports ET. COO Gourav Rakshit will take over as the CEO of Shaadi, as well as manage day to day responsibilities. The company has also appointed Aditya Save as its chief marketing officer. It has also hired Ketan Doshi as its chief technology officer. Doshi, along with Save, will report to Mittal. Mittal has been the owner of People Group which runs Shaadi, Makaan and Mobango for over 18 years. He worked as a product manager at MicroStrategy for 4 years before creating the People Group. In October last year, we’d reported that Mittal was an active angel investor and had made over 40 investments (in personal capacity) including Zapstitch, IndiaCollegeSearch and Ola among others. Save replaces Abhishek Maloo, who will work with Mittal in the corporate development team. Interestingly, Save’s LinkedIn profile states that he’s been with the People Group as its CMO since February this year. Save previously worked with Marico as its digital marketing and media head for India and global CoE for 1.5 years, and as the digital marketing and media head at the same company for 1.5 years. Save was on the board of advisors of DMTI for over 2 years. Prior to that, he was also a member of the Mobile Marketing Association’s India Council. Save worked as a senior manager of marketing of consumer and goods at GlaxoSmithKline…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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