Practo diagnostic centers

Doctor discovery platform Practo has now added diagnostic centers to its platform, which will allow users to search for medical test centers near them. Users will be provided accreditation information to determine the quality of the lab, check if home pickup facility is available, prices for different tests conducted by the lab, and photographs of the lab facility. They’ll also be able to check which labs offer a digital report. The company said that in two to three month’s time users will be able to get their reports in the Practo app automatically instead of having to collect it from the center or get it via email.

Currently, this service is live in 8 cities – Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune, Nashik and Trivandrum. Practo will expand this service to 35 cities in India and Practo’s international markets, Singapore and the Philippines over the next few months. At present, about 4,000 labs across these 8 cities are listed on the platform, including well-known diagnostic centers such as Thyrocare, Suburban Diagnostics, SRL Labs, and Metropolis among others.

Competition

– DocSuggest, which had rebranded and tweaked its business model to become an online wellness services booking platform called Ziffi in September last year, also allows users to book appointments at diagnostic centers. The service is currently available in Mumbai, Delhi-NCR, Bangalore and Hyderabad. Users can search for test labs based on name of the center, type of test, and location of the center. Clicking on a particular center, users are provided with a list of services they offer along with prices, availability of home pick-up option, and users can book an appointment for the same.

– Delhi based UberHealth had launched preventive healthcare packages for senior citizens, targeting their next-of-kin as customers, in April last year. The paid service includes scheduling appointments, transportation, medical tests and check up, processing of paperwork and online reports.

FitHo acquisition: In April this year, Practo had acquired digital fitness solution FitHo to start offering preventive healthcare solutions to its users, in cash + equity deal. Practo founder & CEO Shashank ND informed MediaNama that this acquisition would not only allow Practo to diversify its offerings, and enter the preventive healthcare space, it will also help with user acquisition. A user is unlikely to seek a doctor more than once every couple of months, unlike a preventive fitness solution which potentially can be a regular feature in their life – similar to a fitness wearable. At the time, the company had said that FitHo’s current offerings will be phased out over the next 6 months and Practo will launch a new preventive product leveraging some of FitHo’s technology.

The FitHo acquisition and the introduction of diagnostic centers discovery service is part of Practo’s larger plan to become an one-stop platform for all healthcare needs across curative, preventive, fitness and wellness segments. It’s worth noting that, earlier this year, Shashank had told MediaNama that they were working towards offering users a patient health record management solution and were interested in telemedicine. Shashank had also said that Practo would look at acquiring services or products that complement their current offerings.

The company had claimed that it received 4 million searches for doctors on the platform in January 2015, a significant increase from 2.5 million searches in December 2014.

Practo funding: Earlier this year, Practo had raised $30 million in a round of funding led by existing investor Sequoia Capital and with participation from Matrix Partners. The company planned to use the funds to expand to 35 more cities in India over the next six months and for hiring.

Also Read: Practo co-Founder Shashank ND on expansion plans, acquisitions and revenue streams