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Practo acquires product dev firm Genii; to launch in enterprise segment

Doctor discovery platform Practo has acquired Mumbai based product and development firm Genii. The entire team of Genii, including the founders, will join Practo in Bangalore. The financials of the deal were not disclosed. Practo plans to foray into the enterprise segment which will include hospitals and diagnostic centres. Practo claims that it will expand the number of hospitals on its platform from 8,000 to over 20,000 by the end of this year. Genii specialised in product outsourcing for ecommerce portals, SaaS platforms across industries and claimed to have clients in Axis Bank, Economic Times, HDFC Red and Mediassist among others. Practo, on the other hand, claims to have over 150,000 verified doctors across 35 cities along with 4,000 labs in 8 cities and plans for expanding to 35 cities. Diagnostic search: Earlier this week, Practo added diagnostic centers to…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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