PepperFry, the online furniture marketplace, has raised $100 million in funding led by Goldman Sachs, with participation from Zodius Technology Fund and existing investors Bertelsmann India Investments and Norwest Venture Partners, reports WSJ. The company will use the funds to expand its logistics in over 300 towns, adding to its technology team and delivery fleet, new distribution and assembly centres and digital marketing. PepperFry was aided by Avendus Capital as its financial advisor for the funding. In May last year, the company had raised $15 million from Bertelsmann India Investments, the Indian investment arm of the German media conglomerate Bertelsmann and Norwest Venture Partners. It had also raised $8 million from Norwest Venture Partners in April 2013, and a $5 million round from the same company in December 2011, which was incidentally before the site was launched. In August last year, Pepperfry announced a partnership with Hindware Home Retail, which operates under the brand name Evok, and then had 19 retail outlets in major cities in India. Pepperfry would showcase the entire line of furniture from Evok. PepperFry was founded by Ashish Shah and Ambareesh Murty in July 2011. It claims to have over 80,000 items in furniture, home decor and kitchen and dining among others. It also claims to have over 1,000 merchant partners, with delivery across 250 cities and towns. The WSJ report states that the company has a fleet of over 350 delivery vehicles. Competition: – In April, Bangalore-based online furniture store Urban Ladder secured an undisclosed…
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