One97 Communications owned Paytm has purchased the rights for title sponsorship from the BCCI for all home series to be played in India till 2019, reports NDTV. Paytm will pay Rs 2.42 crore per international match hosted in the country, of which 84 matches are already scheduled. This comes to around Rs 203.28 crore, without counting any matches that might be scheduled in the future. .@Paytm gets title sponsorship rights for India home series for 4 years. Winning bid was at a price of INR 203.28 Cr pic.twitter.com/ie4yhaLFFp — BCCI (@BCCI) July 30, 2015 Note that this is BCCI’s first partnership with a digital company for sponsorship. Previously, smartphone maker Micromax held the rights for a year, after STAR group and Sahara held the rights in the preceding years. These sponsorship rights do not include rights to the IPL tournament and are exclusive to international (test, ODI and T20) matches played in the country. Interestingly, according to this Hindu report, the Ranji trophy will now be known as Paytm Ranji trophy. The sponsorship rights include, “sponsor branding of the relevant series with the title sponsor logo, official designation as the ‘Title Sponsor’ of the relevant international or domestic Series, visibility at the stadium during both international and domestic matches, broadcast sponsorship rights, and a host of other rights." Basically, Paytm will be able to advertise itself on player t-shirts, on the boundary rope, cricket grounds and hoardings near the boundary etc. Paytm funding: In February this year, Chinese e-commerce major Alibaba Group’s affiliate…
- Practo Partners With Government To Help Develop India’s Health Stack January 31, 2023
- Attend Our Briefing: Impact of Google’s changes to Android and Play Store January 31, 2023
- Why is Andhra government pushing facial recognition attendance on all its workers? January 31, 2023
- Karthik Rai On Developing an Interoperability Framework for India | Meta India Tech Scholars 2021-22 January 31, 2023
- Indian Telecom Watchdog issues consultation paper on regulating converged digital technologies and services January 31, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...