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“If someone is giving me everything for free, they’re not even testing if I am willing to pay”- Nickhil Jakatdar, Vuclip

Nickhil Jakatdar, Vuclip

At the start of this month, we had an opportunity to interact with Nickhil Jakatdar, founder and CEO of Vuclip, to ask him about the video industry, Vuclip’s plans etc. This is the first interview in a two-part series. (Read part 2 here) We’re starting off with a not so little story, which will also be split into two parts: Having seen his dad become an entrepreneur, Jakatdar tells me that he had no dreams or interest in becoming one. Things have changed to an extreme for him since then, given that he went on to found and sell 3 companies before he started Vuclip, but also not before postponing retirement twice (he gave up the 3rd time). Vuclip was mobile, video, consumer and emerging markets (this was his decision), about which, in his own words, he knew nothing. In 2007, he recalls that nobody was betting on these four, and starting Vuclip worked in their favour. “The only way startups can win against big companies is when the market is still not clearly defined,” he explains. “If it is, big companies can outmuscle you way better, so you have to do it when people are not sure. In case it doesn’t materialise, you fail. But if it works, you have a chance to build up your assets and intellectual property (IP),” Jakatdar says, adding that that’s how he bet on Vuclip. And it worked for him. Starting off with short form content, Jakatdar says that many people from emerging…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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