wordpress blog stats
Connect with us

Hi, what are you looking for?

NewsHunt acquires BuyT for integrating contextual product recommendations

NewsHunt

News and content app NewsHunt has bought BuyT, a product discovery and recommendation platform, which will be integrated with NewsHunt for delivering product recommendations to NewsHunt users, and help it improve its mobile advertising based monetization. At present NewsHunt’s monetization is based on driving transactions through enabling small content purchases via mobile operator billing. NewsHunt has its own carrier billing aggregation service called iPayy. NewsHunt had raised Rs 120 crore from Falcon Edge Capital, Matrix Partners, Sequoia Capital and Omidyar Network earlier this year. In March, it had acqui-hired Vautz, an analytics and design startup.

BuyT has a product discovery and recommendation platform called ContentLink, which allows the collation and curation of data from service providers like ecommerce stores and travel portals, analysis of digital content (articles, photos, videos and more), and using that to recommend deals, products and services to users. BuyT was founded by Yogesh Tomar and Biswanath Patel.

BuyT also brings with it client relationships, with online retailers like Flipkart, Amazon, Croma, Homeshop18, Jabong, Infibeam, Myntra, Zovi, Indiatimes Shopping, Paytm and Snapdeal, among others, and integration with content partners like NDTV, Jagran Post, India TV, fonearena, The Indian Express, The Times of India and Navbharat Times*. It powers native widgets with, according to its website, “highly relevant, real-time, contextual information”. On its website, the company claims to have click-through-rates on native ads, of 10%, which is remarkably high, and serving over 100 million recommendations per month, 3 million daily users transacting via ContentLink widgets, and 5 million clicks through the platform. It claims that it generates over Rs 300 crore gross merchandise value for e-commerce merchants.

NewsHunt claims that it has 20 million monthly active users, and 2.5 billion pageviews monthly. It also has a content retail business, and says that it has seen 15 million local language eBooks downloaded in the past 6 months. It’s likely that the platform will also be used to promote NewsHunt’s for-sale content to readers as well.

Disclosure: Times Internet and Paytm are advertisers with MediaNama

Advertisement. Scroll to continue reading.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ