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Heavy advertising spends bring Info Edge profit down to Rs 28.7 Cr in Q1-FY16, despite Rs 171.8 Cr in revenues

  Update: We've corrected the headline to refer to the parent company Info Edge instead of the stock market symbol Naukri, since the headline can be misinterpreted as a reference to Naukri.com instead of the company has a whole. Thanks for pointing this out in the comments Sanjeev. Yesterday: Info Edge Ltd, the company which owns Naukri.com, Jeevansathi, 99Acres, Shiksha.com, among others has reported a net profit after tax (on a standalone basis) of Rs 28.7 crore for the quarter ended June 30th, 2015, registering a 28% decline from Rs 39.8 crore profit in the same quarter last year and down 65% from Rs 82.1 crore profit in the previous quarter. Q4 is typically Info Edge's strongest quarter, so a year on year comparison is more apt. Total income, including other income, increased to Rs 193 crore for the quarter. The net sales for the company grew to Rs 171.8 crore for the quarter, up 19% from Rs 144.9 crore in the same quarter last year and a marginal 1% dip from Rs 173.97 crore in the previous quarter. The company saw a substantive increase in employee costs (Rs 75.9 crore, up 29% YoY) and, in particular, advertising and promotion costs (Rs 46.1 crore, up 174% YoY) during the quarter. For context, advertising expenditure has typically been around 20% of total expenditure for the company. This quarter, spends increased for the first time in 3 years, to 30% of expenditure. Its employee cost, as a percentage of total expenses, as a consequence, declined to its lowest in 9 quarters. In its…

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