Price comparison service MySmartPrice has raised $10 million in a Series B round of funding led by Accel Partners and with participation from Helion Venture Partners. Speaking to Medianama, the startup said it would use the funding for marketing, hiring and expanding the number of offline retailers on its platform. MySmartPrice had previously raised Rs 6 crore in funding from existing investors Accel Partners and Helion ventures in December 2013. The company had said then it would use the funding to focus on its mobile strategy as well as to list products other than electronics, books and fashion categories. Founded in 2010 by Sulakshan Kumar and Sitakanta Ray, MySmartPrice currently lists products, prices and their specifications in various categories like mobiles, computers, fashion, lifestyle, cameras, appliances, books, personal care and electronics. The company also offers an Android app with similar features. The website, which compares prices from various ecommerce stores, recently also ventured into offline listings for mobile phones in Hyderabad, Delhi and Bangalore. As of now, it has tied up with 1400 physical stores like Sangeetha Mobiles and The Mobile Store to list their prices along with online retailers. The company mentions that it will soon expand to listing other electronics from offline stores like TVs, mixers etc. Note that this service is available only to users in Hyderabad, Delhi, Bangalore and Chennai, with Mumbai expected to join the fold next month. As of now, the platform claims its offline partners are doing business worth $2-3 million every month. WhatsApp service:…
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