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Motorsport enters Indian market with new website


Automobile racing news portal Motorsport.com has announced its entry to the Indian market with the launch of a website. Motorsport’s India operations will include editorial, marketing and business development, with an office in Mumbai.

The company has appointed Darshan Chokhani as editor in chief for the Indian edition. He will be responsible for the direction of all regional content and report directly to Charles Bradley, Motorsport.com Editor in Chief. The website will target motor sports coverage of major racing series, including Formula 1, World Endurance Championship, MotoGP, World Rally Championship, and FIA Formula E. 

Motorsport was formed in 1994 and has news offices in 14 countries. The website claims to have over 39 million page views per month. The website claims that it has more than 600,000 news articles on motor sport covering Formula 1, Nascar, Touring, Rally, Bike and others. It also has a video section with over 9,000 videos, about 1,000 of them developed in-house and 8,000 videos embedded, and a photo section with more than 8 million images.

Motor sports coverage in India

– In 2011, ESPNF1 had launched iPhone, Android and Nokia applications which would feature content covering F1 including race coverage, commentary and stats. ESPNF1 also said that Karun Chandhok would be writing for the site throughout the 2011 season.

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– In 2010, Sportz Interactive, a Mumbai based digital sports content company powered an NDTV property called F1Pulse. The site is still operational but it seems to have ended its partnership with NDTV.

– Autocar India also has an motor sports section as does Overdrive India here.

– The BBC’s Top Gear Magazine also has an Indian edition which also covers motor sports. Note, the Times Group has a partnership with Top Gear to sell the print edition of the magazine and operate its online portal in India.

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