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Mobile property search highest in metros, more popular with women: IndiaProperty study

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Online real estate portal IndiaProperty has conducted a study where it claims that mobile property search has gone up from 10% in January 2014 to 40% in May 2015. The study also claims that 54% of the women who look for properties do it on mobile, while the number is lower for males at 46%.

Metros most popular
According to the study, the most mobile property searches have been happening in the Gujarat and Rajasthan area, with lukewarm property searches registering in Maharashtra, especially Mumbai and Pune, parts of Karnataka, especially Bangalore, Hyderabad in the Andhra Pradesh and Telangana region, parts of Tamil Nadu and Kerala, where Chennai is hot and Delhi. This search is the lowest in the North East region, Jammu & Kashmir, Uttar Pradesh, Madhya Pradesh, Bihar and Chhattisgarh.

Property search most active between 9am-5pm on desktop and mobile
Users are most active on the property hunt between 9am and 5pm, with 61% of the traffic coming from desktop during this time, for the same time frame, mobile search registers at 45%, with the report claiming that the search activity is heavy throughout the day and picking up especially after office hours. The search tapers down on desktop from midnight to 9am at 8%, and mobile at 14%, still almost double of that on desktop. In between 5pm and midnight, desktop search falls to about half at 31% while mobile search is slightly consistent at 41%.

Strongest demographic: 18-34 years
The study also claims that the most active property seekers on mobile are in the age group of 18-34 (69%), followed by a significant drop to 13% by the age group 35-44, going lower still and tying between the age groups 45-54 and 55-64 at 7% each, and 4% by people older than 65. For desktop, the age group 18-34 dominates the property search with 61%, followed by 15% from people aged 35-44, 12% from 45-54, 7% from 55-64 and 5% from people above 65.

Weekdays more conducive for property search than weekends
The study states that desktop users search for properties most on weekdays with a leading 74%, while the searches on weekends fall to 26%. For mobile property search, the consumption is at 68% on weekdays as compared to 32% on weekends.

The company states that consumers use property search for looking for listings, getting directions, extra information, calling and emailing an agent or checking out videos of houses. It collected data between January 2014 to May 2015 based on the visits to its website and app, combined with Google Analytics, the company said. IndiaProperty claims to have 3 million monthly unique users.

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