Directory services company JustDial conducted 3,46,900 paid campaigns for advertisers for the quarter ending June 30 (Q1-FY16), registering a 25% increase in the number of campaigns, as compared with 2,77,950 campaigns in the same quarter last year. The company had reported 3,31,200 paid campaigns in the preceding quarter, a growth of 4.74%. Campaigns are essentially paid featured listings/recommendations on JustDial’s search. JustDial’s overall listings grew 9% to 15.3 million in the quarter from 14.1 million listings in the same period last year. On a sequential basis, the company reported overall listings growth of 2% from 15 million. JustDial reported an employee base of 10,789 employees and currently has 25 search plus services live on the platform. Total income increased to Rs 168.62 crore during the quarter growing 25% from Rs. 135.01 crore in the same quarter last year. Operational metrics As per our calculations, JustDial makes about Rs 4,861 per campaign, up from Rs 4,719 per campaign last quarter, and marginally up from Rs 4,857 per campaign in the same quarter last year. The number of paid campaigns per listing increased quarter on quarter at 0.0227 campaigns per listing on JustDial, with an increase in paid campaigns. The company has stopped disclosing the following operational metrics: PC and mobile Internet searches, Voice / SMS searches, PC and mobile visits. Financials – Net profit increased 18% year-on-year to Rs 33.17 crore from Rs 28.11 crore. – Adjusted operating EBITDA was Rs 55.61 crore, up 64% from Rs 34 crore last year. Note this quarter, adjusted operating EBIDTA is excluding ESOP expenses of Rs 7.18crore. – Operating EBITDA…
