Directory services company JustDial conducted 3,46,900 paid campaigns for advertisers for the quarter ending June 30 (Q1-FY16), registering a 25% increase in the number of campaigns, as compared with 2,77,950 campaigns in the same quarter last year. The company had reported 3,31,200  paid campaigns in the preceding quarter, a growth of  4.74%. Campaigns are essentially paid featured listings/recommendations on JustDial’s search.

JustDial’s overall listings grew 9% to 15.3 million in the quarter from 14.1 million listings in the same period last year. On a sequential basis, the company reported overall listings growth of 2% from 15 million.

JustDial reported an employee base of 10,789 employees and currently has 25 search plus services live on the platform.

Total income increased to Rs 168.62 crore during the quarter growing  25% from Rs. 135.01 crore in the same quarter last year.

Just Dial chart 1

Operational metrics

As per our calculations, JustDial makes about Rs 4,861 per campaign, up from Rs 4,719 per campaign last quarter, and marginally up from Rs 4,857 per campaign in the same quarter last year.

Just dial chart 3

The number of paid campaigns per listing increased quarter on quarter at 0.0227 campaigns per listing on JustDial, with an increase in paid campaigns. The company has stopped disclosing the following operational metrics: PC and mobile Internet searches, Voice / SMS searches, PC and mobile visits.

Just Dial chart 2 edited


– Net profit increased 18% year-on-year to Rs 33.17 crore from Rs 28.11 crore.

– Adjusted operating EBITDA was Rs 55.61 crore, up 64% from Rs 34 crore last year. Note this quarter, adjusted operating EBIDTA is excluding ESOP expenses of Rs 7.18crore.

– Operating EBITDA margin was 33%.

– During the quarter, the company granted 3,100 options to employees under ESOP scheme 2013 and 114,560 under ESOP scheme 2013 at the exercise price of Rs 80 per share.

Buyback of shares: Earlier in the quarter, JustDial has decided to put its Rs 1000 crore fund raising plan on hold and will instead buy back shares. The board of directors approved proposal to buyback up to 25% of aggregate of paid-up capital and free reserves of company at a maximum price Rs. 1,550 per equity share fiorn share holders of the company on a proportionate basis.

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