Digital entertainment company Hungama has launched HungamaPlay, an application for streaming SD and HD movies on iOS and Android. The company claims that the app will feature over 6,500 movies from Bollywood, Hollywood and in regional Indian languages like Telugu, Tamil, Marathi, Oriya, Bhojpuri, Gujarati, Kannada, Bengali and Punjabi (overall 12 languages). The catalog will include films like DDLJ, Maine Pyaar Kiya, Silsila, Interstellar, Horrible Bosses and Jupiter Ascending. The company stated that it is planning to add original content to the app soon. The app will also allow users to mirror the movies from the app to bigger screens, like a television. It will also let users rent individual movies or subscribe to a monthly plan of Rs 249 for unlimited access to a catalog of movies for 30 days. It also has collections of movies (like playlists) sorted by genre (currently we see animated films, Harry Potter films and a bunch of Bollywood films clubbed together). Delayed launch: Note that Hungama was supposed to release the app in March. We’d reported then that the app had a monthly subscription of Rs 199 where users could watch movies from the catalog an unlimited number of times. New releases would have differential pricing, though. The application would also have a reward points system where users could earn points for watching movies, commenting, sharing and liking movies. These points could be redeemed for gifts Hungama offers or buying digital goods. The app claims to have adaptive streaming, a feature which supports…
