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Hungama launches HungamaPlay; to stream movies in regional languages

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Digital entertainment company Hungama has launched HungamaPlay, an application for streaming SD and HD movies on iOS and Android. The company claims that the app will feature over 6,500 movies from Bollywood, Hollywood and in regional Indian languages like Telugu, Tamil, Marathi, Oriya, Bhojpuri, Gujarati, Kannada, Bengali and Punjabi (overall 12 languages).

The catalog will include films like DDLJ, Maine Pyaar Kiya, Silsila, Interstellar, Horrible Bosses and Jupiter Ascending. The company stated that it is planning to add original content to the app soon. The app will also allow users to mirror the movies from the app to bigger screens, like a television.

It will also let users rent individual movies or subscribe to a monthly plan of Rs 249 for unlimited access to a catalog of movies for 30 days. It also has collections of movies (like playlists) sorted by genre (currently we see animated films, Harry Potter films and a bunch of Bollywood films clubbed together).

Delayed launch: Note that Hungama was supposed to release the app in March. We’d reported then that the app had a monthly subscription of Rs 199 where users could watch movies from the catalog an unlimited number of times. New releases would have differential pricing, though. The application would also have a reward points system where users could earn points for watching movies, commenting, sharing and liking movies. These points could be redeemed for gifts Hungama offers or buying digital goods.

The app claims to have adaptive streaming, a feature which supports 3G, WiFi and EDGE internet. The ‘try and buy’ feature will let users watch trailers and the first 10 minutes of a movie for free before they’re prompted to subscribe and play the entire movie. The rent feature will allow users to play any movie that they’ve subscribed to for a period of 7 days.

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Saregama tie up: In April, Hungama tied up with Saregama to add over 100 playlists and over 25 radio stations to different eras, musicians, composers and artists. Additionally, the platform would make available various devotional songs as well as regional music through this tie up.

Marvel and Disney movies added: Note that in March, Hungama added some Marvel and Disney movies to its catalog and a video-on-demand subscription for its users. Users of Hungama would get access to movies for a fee of Rs 75 for transactional video on demand (TVOD), Rs 149 (non-HD) for subscription video on demand (SVOD) and Rs 249 for HD SVOD. The movies would be available across the Indian subcontinent, across PCs and mobile devices. At that time, Hungama Movies claimed that it had over 5000 regional, Bollywood and Hollywood movies in HD and SD.

50 million MAUs: In May, Hungama claimed to have crossed 50 million monthly active users (MAUs) worldwide across its service. It claimed that its user base expanded by more than 200% from May 2014 to May 2015 and 250 million users accessed its service over the last year. Hungama attributed this increase in active users to the fact that it has introduced several new features to the platform, as well as to the growth in mobile data adoption.

Image Credit: Flickr user Eric Parker

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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