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Google revenues at $17.7B for Q2 2015; paid clicks up 18%

Search giant Google has reported consolidated revenues of $17.7 billion for the quarter ended June 30, 2015, registering a 11% increase from $15.96 billion in the same quarter last year. Note that these revenues include traffic acquisition cost of $3.38 billion for the quarter. Highlights – Google owned sites vs network: The revenues from Google-owned sites was at $12.4 billion for the quarter, up 13% year-on-year (YoY) from $10.94 billion in Q2 2014, while the network revenues from partner sites (i.e. through Adsense programs) were at $3.62 billion, up 2% YoY from $3.56 billion in Q2 2014. The total advertising revenues were at $16.02 billion for the quarter and continues to dominate Google’s overall revenues, accounting for 90% of the company’s revenues for the quarter. Note that Google still does not provide any indication on how its mobile ad business is performing, unlike its competitor Facebook which has reported that mobile advertising accounted for 73%…

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