Search giant Google has reported consolidated revenues of $17.7 billion for the quarter ended June 30, 2015, registering a 11% increase from $15.96 billion in the same quarter last year. Note that these revenues include traffic acquisition cost of $3.38 billion for the quarter. Highlights – Google owned sites vs network: The revenues from Google-owned sites was at $12.4 billion for the quarter, up 13% year-on-year (YoY) from $10.94 billion in Q2 2014, while the network revenues from partner sites (i.e. through Adsense programs) were at $3.62 billion, up 2% YoY from $3.56 billion in Q2 2014. The total advertising revenues were at $16.02 billion for the quarter and continues to dominate Google’s overall revenues, accounting for 90% of the company’s revenues for the quarter. Note that Google still does not provide any indication on how its mobile ad business is performing, unlike its competitor Facebook which has reported that mobile advertising accounted for 73% of its overall advertising revenues in Q1 2015. – Other Revenues: Other revenues for the company were at $1.704 billion for the quarter, registering a 17% increase from $1.46 billion in Q2 2014. Other revenues comprise revenues generated from content sales and hardware sales on Google Play. – International Revenues is 57% of total revenues: Google revenues from outside of the United States were at $9.75 billion, representing 55% of its total revenues for the quarter. It’s UK revenues were at $1.77 billion for the quarter. While Google doesn’t disclose India revenues, it had reported revenues of Rs 3,050.69 crore (around $507.35 million at applicable exchange rates) for the 12 month period ended March 31, 2014.…
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