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Fair Usage Policy and India’s fashionable limited unlimited plans

In light of the FCC imposing a $100 million fine on AT&T for misleading customers with its unlimited data plans, which were still bound by the company’s fair usage policy (FUP), lets take a look at how TRAI handles FUP in India. For the uninitiated, Fair Usage Policy or FUP, is a policy adopted by ISPs and TSPs to limits a customer’s upload and/or download speed after the customer reaches a certain data cap. FUP is not necessarily bad per se, but the issues come in when terms are not fully disclosed or products are advertised in misleading ways. In AT&T’s case, the company advertised its product as 1.7 to 6 Mbps unlimited, only to throttle down user speed to 256/512 kbps on reaching the five gigabyte set data limit. Regulation in India: In July 2012, the TRAI had issued…

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