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FilmyFilmy website transliterates English to Hindi; are others listening?

Gurgaon based Pariksha Labs, a 5 year old R&D software service provider, launched a website and an app called Filmy Filmy which transliterates English to Hindi, when looking for a song or a title on the website. The website itself comes in Hindi by default but there’s a language option at the bottom where users can switch to English. It appears that Pariksha Labs had been working on this feature since sometime last week. (h/t: Pariksha Labs) Interestingly, so far, after checking all the top music streaming websites in India, it seems that Filmy Filmy is the only site which offers English to Hindi transliteration in its search bar. I checked Gaana, Raaga, Rdio, Wynk, Guvera and Hungama, all of them had English inputs for their search bars. On Filmy Filmy, users can create, share also also buy playlists while listening to Indian songs on the platform, and watch videos. The platform claims to have over 30,000 Indian movie songs. It also claims that users can save and access their playlists from any device. MediaNama’s Take This move makes us think as to why major music streaming companies are not doing this. It seems only a natural move to have a local language interface, given we’re in a country where English is not the primary language, but more importantly, the adoption of smartphones in India, which is on the rise, is coming not just from cities but also from smaller towns and villages. In terms of putting together an Indian…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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