The contribution of mobile advertising to Facebook’s ad revenues continued to increase: Around 76% of Facebook’s ad revenues for the quarter ended June 30, 2015 was from mobile ads, up from 62% contribution in the same quarter last year and 73 % contribution in the preceding quarter. Facebook posted total ad revenues of around $3.83 billion for the quarter, up 43% year-on-year (YoY). This essentially means that Facebook generated mobile ad revenues of around $2.91 billion for the quarter. While Facebook doesn’t disclose any region-wise split for its mobile ad revenues, the company mentions that Asia-Pacific contributed about $605 million of overall advertising revenues for the quarter. The Asia-Pacific region contributed $524 million in the previous quarter. User metrics - Daily active users (DAUs) - DAUs were 968 million on average for June 2015, an increase of 17% year-over-year. Mobile DAUs were 844 million on average for June 2015, an increase of 29% year-over-year. - Monthly active users (MAUs) - MAUs were 1.49 billion as of June 30, 2015, an increase of 13% year-over-year. Mobile MAUs were 1.31 billion as of June 30, 2015, an increase of 23% year-over-year. The company reported 496 million monthly active users (MAUs) in Asia for the quarter, up 5.31% from 471 million MAUs in the previous quarter and up 20.98% from 410 million MAUs in the same quarter last year. The average Daily Active Users (DAUs) in Asia was at 285 million for the quarter, up from 270 million DAUs sequentially and 228 million DAUs in the same quarter last year. Facebook's Indian user base grew by 5.6% from 118 million MAUs in Q4 2014 (December…
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