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FabFurnish’s Vikram Chopra & Mehul Agrawal step down as cofounders; continue as advisors


FabFurnish co-founders Vikram Chopra and Mehul Agrawal have stepped down from daily responsibilities and will be replaced by senior directors Ashish Garg and Ankita Dabas as the new co-founders at the company. Chopra and Agrawal will continue as advisors at FabFurnish. The company said that it has restructured its senior management in order to address its work culture and org composition and has plans to expand its online presence.

As a senior director, Garg headed FabFurnish’s India operations, warehousing, inventory management, order processing, last mile delivery and  reverse logistics among other things. He also led tech operations like ERP implementation and development, surface cargo, CRM development and other functions. Before FabFurnish, Garg worked as a senior consultant at ThinkLink for a little over a year, deputy manager of development purchase at Philips Electronics India for about 5 years and as an industrial research analyst at Motherson Sumi Systems for about 2 years.

Interestingly, Ankita Dabas’ LinkedIn profile states that she’s been the cofounder at FabFurnish since April this year. Dabas previously co-founded online boutique store Ikka Dukka. She worked as a private equity associate at AIF Capital for about 4.5 years, board observer at Famy Care, associate of investment banking at Merrill Lynch for about a year, summer associate of investment banking at JPMorgan for 3 months, manager at Ranbaxy’s Forex trading for 8 months and as an analyst of investment banking at DSP Merrill Lynch for a little over a year.

In March this year, the Rocket Internet-backed FabFurnish launched a shipping solutions provider called FabOne. Then, FabFurnish was to invest $15 million over the next 6-9 months to expand FabOne. Mehul Agrawal had said then that the logistics arm would “cut down on delivery cost and to ensure a greater customer experience.”

It’s worth noting that Vikram Chopra had told Medianama, earlier this year, that 30% of their sales came from tier 2 & 3 cities and the number was increasing. Since reach of third-party courier companies was still limited in these centres, the decision to launch an in-house logistics arm seemed like the next best alternative.

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Also read: #Outlook15: What Indian Niche E-Commerce Companies Plan To Do in 2015

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