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Eros Now to produce original shows; to premiere movies on app before TV

Stepping up it digital strategy, production and distribution company Eros International will produce three original shows which will be streamed on its video on demand platform Eros Now, reports Indiantelevision.com. In addition, Eros Now will premiere some of its recent Bollywood releases on the digital platform first and then on TV. The report added that Eros has also tied up with Anil Kapoor Film Company to co-produce an Indian adaptation of a popular international sitcom. The show's name will be revealed at a later date. The three shows Eros will be producing are: Khel, The Client and Ponniyin Selvan. Khel is drama revolving around the world of cricket and the Indian Premier League. The Client, is a thriller with Bipasha Basu as the lead of the show. Ponniyin Selvan is a period drama based on a popular Tamil historical novel by Kalki Krishnamurthy produced by Eros' south division. The company claimed that Eros Now had about 14 million users at the end of the quarter ended March 31. Premiere on digital before TV: Eros Now will be showcasing the latest Bollywood movie Tanu Weds Manu Returns on 19 July prior to its television release. Other Bollywood movies that are scheduled to stream on the platform are Badlapur, NH10, Shamitabh and Happy Ending.  TV Network plans shelved: Earlier in June, Eros canned its television network plans following investor calls to focus on their digital platform Eros Now. The company had earmarked an investment of $50 million in 2012 to set up a movie and music channel and as part of the strategy was looking to buy Bollywood television network B4U. Other video-on-demand platforms’…

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