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Franchise India brings Entrepreneur magazine back to India; Why?

A little over a year after Infomedia18 is believed to have pulled the plug on Entrepreneur India, the magazine is back in the country, this time with Franchise India getting the, well, franchise. The new first edition has Minister of State for Skill Development and Entrepreneurship Rajiv Pratap Rudy on its cover. The magazine, a 40-year-old brand, is a monthly, with 12 issues published annually, and is published in the United States, China, Mexico, Middle East, Philippines and South Africa. The magazine has a global circulation of over 6 million, and claims that the website Entrepeneur.com has six million unique visitors each month. It was first launched in India in September 2009 and priced at Rs 75, at a time when Infomedia18 had a distribution system it could funnel more and more magazines into. A few observations: 1. Why get more magazines? Advertising in magazines is on the decline:     (correction: should have been Non Magazine, not Non TV in the chart above) More charts @ 20 Charts on Advertising in India 2. No Indian website yet? We checked, and the website for Entrepeneur.com appears to be the global edition, and there isn't a redirect to an Indian version. Note that Entrepreneur.in is owned by the same person who owns yellowpages.in. Remember that Infomedia18 used to run yellowpages.co.in, which it sold to Getit Infomedia, alongwith Askme.in. Indian publishers like Times Internet and India.com are now licensing global brands and representing them in India. Digital advertising is increasing, in comparison with magazines: 3.…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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