wordpress blog stats
Connect with us

Hi, what are you looking for?

“Consistent quality over quantity as of now” – Tanmay Bhat, All India Bakchod

Contributing significantly to the recent mainstream adoption of web and online content consumption, comedy collective All India Bakchod's YouTube channel crossed the 1 million subscriber mark in March 2015. Presently, AIB's YouTube channel has over 55 videos which have garnered over 1.2 million subscribers and 9.2 million views (as of July 2015). Co-founded by Gursimran Khamba and Tanmay Bhat, along with Rohan Joshi and Ashish Shakya, they describe their humour as "edgy, politically incorrect and several other other adjectives." As always, intrigued by the how's and why's, we decided to catch up with them. In the first part of MediaNama's interview with AIB, Tanmay Bhat speaks about the group's content strategy, lessons from the initial videos and their approach to testing videos. (Read part 2 here, and part 3 here) MediaNama: AIB has done 55+ videos in the last 3.5 years in an inconsistent fashion. How does it work? Does consistency really matter? Tanmay Bhat, AIB: Consistency does matter but I think we have worked on consistent quality over quantity as of now. Quantity really helps in terms of pushing your channel numbers on YouTube. But we have been consistent without compromising on our quality. Last year, we were going from sketch to sketch. Now we are trying to get into doing one video every two months. But the key is to make sure that the quality consistency remains the same, which is difficult to maintain when you are trying to increase the number of videos. Now we are trying to…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ