Contributing significantly to the recent mainstream adoption of web and online content consumption, comedy collective All India Bakchod's YouTube channel crossed the 1 million subscriber mark in March 2015. Presently, AIB's YouTube channel has over 55 videos which have garnered over 1.2 million subscribers and 9.2 million views (as of July 2015). Co-founded by Gursimran Khamba and Tanmay Bhat, along with Rohan Joshi and Ashish Shakya, they describe their humour as "edgy, politically incorrect and several other other adjectives." As always, intrigued by the how's and why's, we decided to catch up with them. In the first part of MediaNama's interview with AIB, Tanmay Bhat speaks about the group's content strategy, lessons from the initial videos and their approach to testing videos. (Read part 2 here, and part 3 here) MediaNama: AIB has done 55+ videos in the last 3.5 years in an inconsistent fashion. How does it work? Does consistency really matter? Tanmay Bhat, AIB: Consistency does matter but I think we have worked on consistent quality over quantity as of now. Quantity really helps in terms of pushing your channel numbers on YouTube. But we have been consistent without compromising on our quality. Last year, we were going from sketch to sketch. Now we are trying to get into doing one video every two months. But the key is to make sure that the quality consistency remains the same, which is difficult to maintain when you are trying to increase the number of videos. Now we are trying to…
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