Creative WebMedia, which runs the automotive portals Autoportal.com and Bikeportal.in, has launched a content marketplace for businesses looking for content writing services called ContentMart.in. This platform allows businesses looking for content for their websites, social media channels or any other medium connect with verified content contributors.
How it works: After registering on ContentMart, clients can post their requirements, including a description of the project/assignment, maximum and minimum price range, and word limit. They can select the writer they want from among the bids received for that particular project. Once the assignment is submitted, clients can review it and only once they approve it the payment is released to the content writer.
In case of writers, after registering with the platform they can view all live projects available and place bids for the ones they’re interested in. Once a client assigns a project to a writer, they need to complete it within the stipulated time period and submit. The payment is made once the client approves the project, as mentioned above.
A minimum of Rs 3000 needs to accumulate in the writer’s ContentMart wallet for them to be able to withdraw the money. Currently, ContentMart is offering writers Rs 1000 for joining the marketplace, hence they need to earn Rs 2000 to withdraw the money. Once they place a withdrawal request, they’re are asked to submit their bank account details and the money is transferred to their account.
Charges: ContentMart charges clients 14% service charge, as per revised service charge rates fixed by the government. There are no additional charges for clients at present. Writers are charged a 10% commission, which is deducted when they place a withdrawal request.
ContentMart’s business model is similar to what Upwork (formerly oDesk) and Fiverr follow, with the only difference being that while both these platforms connect businesses with a wide range of freelance professionals, ContentMart only works with content contributors.
The Gurgaon-based company’s content head, Vidyadhar Sharma, who is also the content head of Autoportal.com, told MediaNama that while the marketplace is currently fully functional, they’re still working on improving the user interface of the site.
Other content discovery platforms & marketplaces in India
– Content writing services provider Godot Media’s co-founders Sophia Solanki and Vishal Dutta had launched a content discovery and social media scheduling platform called DrumUp, in April this year. DrumUp allows users to set specific keyboards, based on which posts are suggested. Users are given three options for each suggested post – schedule, delete or edit. The edit option allows users to add their own content and make it more personalised. Users can also set negative keywords to further filter the content. For example, they can set ‘investment’ as a keyword and ‘angel investment’ as a negative keyword to filter out all articles related to it. Posts can also be scheduled, similar to a TweetDeck or Hootsuite. DrumUp is currently in beta and doesn’t charge a fee.
– Former IBNLive CEO Rajan Srinivasan’s content marketplace for brands called Scatter is quite similar to DrumUp. The primary difference is that while DrumUp is focused specifically on social media, Scatter curates content from Indian and international publishers and makes it available for brands to use on social media and other digital platforms (for a fee). Scatter currently targets the US, Australia and South East Asian markets. At the time of launch, Srinivasan had told MediaNama that they intended to expand its content offering beyond text to include video, and launch the platform globally in the next 2-3 months (as of February 2015). Scatter syndicates content from over 80 Indian and international publishers, including India Today, Indian Express, Outlook, Business Today, and Rolling Stone among others, for a period of 90 days.