All India Bakchod's YouTube channel has over 1.2 million subscribers and has received over 103 million views (as of July 2015, including the Roast videos which were made private). In the second part of MediaNama's three part interview with All India Bakchod, co-founder Tanmay Bhat speaks about the All India Bakchod's different means of monetisation, their relationship with brands, brand expectations, target audience, among others. (Read part 1 of the interview here, where Bhat spoke about how AIB produces and tests videos before releasing them online. Read part 3 here, where Bhat speaks about making content for television, IP of their videos, relationship with Maker Studio, among others) Means of monetisation MediaNama: How can you generate returns on YouTube for productions involving high costs? How does it work? Tanmay Bhat, AIB: This is the problem when we are trying to scale up. There are two or three ways to do this. While YouTube inventory is not enough to fund high production sketches, our videos have broken even on YouTube advertising itself in the last year or year and a half. Secondly, if you create content that is legacy content which is content that can be viewed a year or two or three or four years from now, it will eventually reach a point where it can break even which is what has happened to our previous sketches. Thirdly, we now have sponsors being integrated into the video so it automatically takes care of the production cost and a little over that. That’s our main mode. MediaNama: How does…
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