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Adadyn claims 300M mobile impressions daily in H1 ’15; new hires


Ad technology platform Adadyn (previously known as Ozone Media) reported that it saw 2 billion desktop impressions daily, 300 million mobile impressions daily and over 1 million fraudulent impressions detected and rejected daily across 136 countries in the first half of 2015.

The company has hired Rob Sopkic as Senior Vice President of Sales and Rowena Patrao as Vice President of Platform Engineering, reports Yahoo Finance. Both Sopkic and Patrao will be responsible for Adadyn’s growth to provide mid size agencies and marketers access to its channels. Earlier this year, Adadyn hired Priya Subramani as its Vice President of Product.

rob sopkic

Sopkic previously worked at Sociomantic Labs, Criteo, Magnetic, AOL, Advertising.com, Rogers Communications, Engage Media, BBDO and Publicis. Patrao has previously worked with Edifecs, Microsoft, Amazon, ASU, India Tobacco Company and Citicorp while Subramani has previous experience with Collective, Bharti Softbank, Yahoo, NetSuite, Agile Software, Aristasoft, Vantive and Tata Unisys.

rowena patrao

Adadyn has also expanded to Singapore to add sales support and marketing. The company claims that it will add over 20 employees to its US offices and 120 employees in data sciences, software engineering and big data platform engineering globally (including in India) in the next 6 months.

Previous developments at Adadyn:

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– In November last year, the Bangalore-based company Ozone Media appointed Raj Beri as its chief operating officer (COO). In his new position, Beri would oversee the company’s engineering, product development and day-to-day operations. According to Ozone, his extensive experience would help bring new insights for the development of the creative optimization product Adadyn.

– In August last year, Ozone Media had partnered with New York City-based advertising technology company AppNexus. The partnership would provide Ozone with technical expertise for cross platform access to its solutions and allow it to expand to North America. Ozone Media had launched Adadyn in December 2013.

– In the same month, Ozone had also entered into a partnership with Australia-based Sparc Media to drive its retargeting campaigns using Adadyn. The company also had partnerships with Google’s doubleclick ad exchange, MicroAd, Yahoo ad exchange and Adap.tv. It had also tied-up with Facebook in 2012 to offer Facebook’s ad inventory to advertisers in India.

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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