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Zomato CMO Rameet Arora quits the company


Chief marketing officer of Zomato Rameet Arora has quit the company, reports AdAge. In August last year, Arora replaced former Zomato CMO Alok Jain, who had quit in July last year, just 10 months after his appointment. It is unclear where Arora is headed next.

Arora joined Zomato in August last year from McDonald’s where he worked as the senior marketing director of menu management in McDonald’s’ corporate communication team for over 4 years.

Prior to McDonald’s, Arora worked as the marketing head at Viacom 18’s Colors TV channel for a little over 2 years, where he was also a member of Colors’ founding team and was responsible for new show launches, consumer pull and branding. He also worked as the VP and director of corporate initiatives at ad agency Leo Burnett for about 8.5 years where he had joined in 2000 as a senior account supervisor. Arora started his career at Arms Communications in 1996, after which he moved to Rediff for close to a year, followed by a short stint at McCann-Erickson.

In an interview with afaqs earlier this year, Arora had said that, “…The ability to know what best to do in a market will determine the growth trajectory of Zomato. What’s important for me is to ensure that the brand personality and promise remain constant.”

Last month, Zomato appointed former CEO of Network18 Digital Durga Raghunath as its Senior Vice President of growth. In her new role, Raghunath would be responsible for customer acquisition and retention across the globe. She will also work with the founding team on Zomato’s online ordering, table reservations and restaurant POS.

Some of Zomato’s recent developments:

– Zomato reported an EBIDTA loss of Rs 136 crore for the 12 month period ended 31st March 2015 (FY15), up 228.6% year on year from Rs 41.39 crore loss reported in FY14. The online restaurant guide, and now food ordering service, generated total operating revenue of Rs 96.7 crore in FY15, more than three times the Rs 30.6 crore operating revenue generated in FY14. Zomato had earlier said that it broke even at an EBITDA level in the Indian market during the quarter ending December 31, 2012, and in Dubai in the following quarter.

– Earlier this month, Zomato shutdown Urbanspoon, five months after acquiring it, and started migrating Urbanspoon users to its own platform. The company has said that this decision was taken due to the expense of maintaining two platforms at a time.

– Zomato has increasingly been looking to venture beyond food discovery to foray into food ordering, table reservations and restaurant POS. Last month, it launched a separate app called Zomato Order for its food ordering service on iOS and Android. Earlier this month, Zomato Order started operating in Mumbai and Pune.

– In April, the platform acquired cloud-based restaurant point-of-sale (POS) product MaplePOS (renamed ZomatoBase) for an undisclosed amount.

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