After launching an initiative called YouTube for Artists earlier this year, YouTube has introduced a data tool called Music Insights which will give artists YouTube views insights on their videos, reports TechCrunch. Data to extend to other channels Music Insights will give artists the data on where the artist is most popular, his/her top tracks and the number of views from artists’ official music videos as well as fan uploads claimed using Content ID. YouTube says that this data will help artists market themselves over other channels by giving geographical information (local fan base), plan their next concert by popularity or share data insights to build ‘buzz’. Worldwide data for music consumption Music Insights will offer data for over 10,000 most popular artists on YouTube and Google, and it will add more artists ‘all the time’, the blog post stated.…
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