wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

Yahoo tweaks its search engine for mobile browsers

Yahoo has tweaked its search algorithm for mobile browsers to display images, videos, news and other relevant details related to the search up front, instead of just a list of links. For example, if you're searching for restaurants on your phone, now the results will display directions to the restaurant, reviews about it, photos and table reservation services links first up. Note that this feature is currently live only in the United States and have come into effect for mobile browsers like Firefox, Safari and Chrome, where users need to open search.yahoo.com and then type in their queries. The company had reported mobile revenue of $234 million for the quarter ended March 31, 2015 (Q1 2015), down 7.87% from $254 million in the previous quarter, but up 61.3% year-on-year (YoY) from $145 million. Mobile revenue represented 21% of Yahoo’s traffic driven revenue, up from 14% in the same quarter last year. Yahoo had also claimed that its search volume in Q1 2015 was at a five-year high, and attributed this growth primarily to the partnership between Yahoo and Mozilla. In the previous quarter, Yahoo had signed a five-year strategic partnership with Mozilla to become the default search engine on Mozilla’s Firefox desktop and mobile browsers. It's worth noting that the company had also amended its 6 year old search partnership with Microsoft “to improve the search experience, create value for advertisers and establish ongoing stability for partners.” Essentially, the amendment will allow Yahoo to monetize up to 49% of its desktop search traffic through platforms other than Bing’s…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ