wordpress blog stats
Connect with us

Hi, what are you looking for?

Update: TinyOwl’s Dishes feature may be its ace against other food ordering apps

Update: TinyOwl CEO Harshvardhan Mandad told MediaNama that the Dishes feature currently has about 1, 000 restaurants across the country, with more joining. “The initial plan was to sign up with popular restaurants in the area, but we will tie-up with everyone for this. Right now this feature is free for restaurants but in the future we may change the business model,” Mandad said. He also added that TinyOwl is also developing its own in-app closed pre-paid wallet where customers could load money.

About payments, Mandad said that more than 60% of their orders coming are in through cards, wallets and netbanking. Cash-on-delivery accounts for about 40% of their orders.

Earlier: Online food ordering service TinyOwl quietly launched a new feature in the past few weeks called Dishes where users can order specific dishes or a meal which are preset from certain restaurants with a single tap.

So it could be a butter chicken and two naans, or a medium veggie pizza, or a plate of kababs. The idea is simple, order food in as few taps as possible.  I think I’ve ordered food and finished payment via the app within 5-6 taps. The new feature addresses a vital design problem with food ordering apps: people don’t know what to get and it is often tedious to go through menus. It simplifies ordering by reducing options which many a times are only confusing on the menu and repetitive.

Earlier this week restaurant directory service Zomato launched its food ordering app in Mumbai and Pune. While Zomato was a little late in rolling out the much-awaited application, the company’s CEO Deepinder Goyal took a pot shot at its competition in a Reddit Ask Me Anything and dismissed rival food ordering app TinyOwl as he “didn’t like the name”.

Advertisement. Scroll to continue reading.

But the discussion also pointed to a more interesting point on user experience where Goyal had stressed that design in an application is more important than the tech (an answer which got him a lot of downvotes).  But there is no arguing that Zomato’s applications are well designed and has a larger presence in Indian cities. But perhaps, TinyOwl just may have out-designed Zomato with the Dishes feature.Tinyowl2

We’ve reached out to TinyOwl on how many orders they are getting through the new feature and what their current customer acquisition costs are and we will update you on the same once we hear from them. Earlier in February, the company raised Rs 100 crore in series B funding round led by Sequoia Capital. At the time the company said that it is doing 3,000-5,000 orders per day and covers about 4,500 restaurants.

Paytm integration

TinyOwl has also been busy on the payments side and has integrated Paytm’s wallet into its application and both of them are running a number of promotions to capture more users. I’ve ordered food worth Rs 200 on the application and got a cashback of Rs 100 back because I paid through my Paytm wallet. Others on Twitter too seem to think TinyOwl’s Paytm integration works well, perhaps a bit too well:

Expansion plans

TinyOwl is now currently live in Pune, Mumbai , Bangalore, Hyderabad and Gurgaon. During their funding round in February, CEO Harshvardhan Mandad said that the company is looking to expand to 50 cities by the end of the year.

Advertisement. Scroll to continue reading.

*Update: An earlier version of the story had said that TinyOwl is looking to expand to Hyderabad, Bangalore and Gurgaon. TinyOwl reached out to us clarifying that they are live in the cities. The story has also been edited for grammar.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ