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Update: TinyOwl’s Dishes feature may be its ace against other food ordering apps

Update: TinyOwl CEO Harshvardhan Mandad told MediaNama that the Dishes feature currently has about 1, 000 restaurants across the country, with more joining. "The initial plan was to sign up with popular restaurants in the area, but we will tie-up with everyone for this. Right now this feature is free for restaurants but in the future we may change the business model," Mandad said. He also added that TinyOwl is also developing its own in-app closed pre-paid wallet where customers could load money. About payments, Mandad said that more than 60% of their orders coming are in through cards, wallets and netbanking. Cash-on-delivery accounts for about 40% of their orders. Earlier: Online food ordering service TinyOwl quietly launched a new feature in the past few weeks called Dishes where users can order specific dishes or a meal which are preset from certain restaurants with a single tap. So it could be a butter chicken and two naans, or a medium veggie pizza, or a plate of kababs. The idea is simple, order food in as few taps as possible.  I think I've ordered food and finished payment via the app within 5-6 taps. The new feature addresses a vital design problem with food ordering apps: people don't know what to get and it is often tedious to go through menus. It simplifies ordering by reducing options which many a times are only confusing on the menu and repetitive. Earlier this week restaurant directory service Zomato launched its food ordering app in Mumbai and…

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